Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.
Potential buyers and sellers will appreciate this good-news article that examines the recent federal reserve announcement that the economy is on track to receive an estimated three rate cuts over the coming year. We illustrate what that might look like to potential clients who need to buy.
In this dynamic real estate market, lenders are offering historically low interest rates and are facing a deluge of applications. However, in this rapidly-escalating market they are being cautious on who they lend money to and are making sure all buyers are qualified and capable of affording their loan. This article addresses steps buyers can take to have an edge.
Inspections, appraisals, contingencies, oh my! There are a number of reasons real estate transactions can fall through. A signed contract is no guarantee of a closing!
It is so easy to forget to change a utility or update an address. This article that can also be used within the transaction. Your clients will be impressed at how organized you are!
A letter for prospecting buyers in an inventory short market.
Someone wise once said, You don't make money when you sell...you make money when you buy." Show your buyers what to look for in their next property. Hint hint! This also is a great tool to use with overly-enthusiastic sellers who want to price their home above market.
Taking the first step to downsizing can be the hardest, but this article can help take the first step.
Both buyers and sellers dread the inspection. What happens when it is bad news? And where do you go from here? This article outlines options for both buyers and sellers.
New Energy Codes are striving to make new homes more efficient than ever. This article outlines a few of the features that new home buyers should be looking for and evaluating including building envelope, insulation, windows, heating and cooling system, and appliances.
We've added a link to the New Washington State Energy Code article that outlines some of the changes that are impacting the building industry. Although Washington is just one state, it pays to know what is happening in your state, what builders are facing, and what buyers should be looking for.
Trains? Planes? Automobiles? The sources for extraneous noise are everywhere, and they can turn a dream home location into a nightmare! Warn your buyers of this invisible threat before they get their heart set on a property that is beautiful in photos but dreadful from the front porch.
Off-street parking options are becoming more in-demand as neighborhoods become denser. City planners are becoming more reliant on public transportation, but many people still drive a vehicle and need a place to park. Garages, carports, and even on-property parking strips and driveways become hot commodities. This article gets homeowners thinking about the value of their parking spaces.
From patios to firepits, today's buyers want ample opportunities to enjoy the outdoors. This article outlines a few of those special additions buyers crave.
Whether your clients are preparing to sell and want to add extra curb appeal, making the most of their outdoor spaces is a great way to get more out of their property! While it may be too late for an outdoor painting project, there are still great ways to make outside areas more enjoyable this autumn.
In the era of higher interest rates, owner (seller) financing is having a moment. How does it work? What are the advantages for both buyers and sellers? This article covers the basics.
Your clients may be painting to stay awhile or they may be painting in preparation to sell. Share the basics including palette options and finishes that are important for selling success.
The $100,000 question - pay off the mortgage or re-invest? This article explores the bath behind paying off a mortgage, re-investing in an upgraded home, or buying a second property.
Potential sellers in your mailing list seeking top dollar in today's housing market will appreciate an overview of funding options that may be available to them.
Should your clients pay off their mortgages early? They need to do the math! This article outlines an example. Perhaps a new real estate investment property is in their future instead!
Most people understand the concept of supply and demand – when supply increases, prices decline whereas when demand increases, prices go up. Real estate follows these same principles. The ratio of the number of active listings relative to the number of homes that changed hands for that same period of time is one of the best ways we can measure supply and demand in our market. This article includes a graph.