Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.
Property equity can be one of the biggest drivers of wealth in this country. This article is based on a fascinating study done by NAR regarding the net worth of renters versus property owners. This article would also make a great informational piece for first time homebuyers or a renters campaign. See below for links to other renter info.
Both buyers and sellers will appreciate these five easy solutions that will help maintain or even improve home value, all while paying for themselves.
Inherited home owners are sitting on their properties, waiting for a return of yesterday's market. However, while doing so, they are incurring additional costs that can quickly wipe out returns. This article does the math and shows how waiting can actually cost more - even if the real estate market continues to climb.
*AI HINT - Don't want to use our figures? AI can redo this article for you based on YOUR local numbers. Simply ask it to regenerate the article and table based on your updated figures. Make sure you double-check the math, but ChatGBT, Claude, Gemini, or other AIs that can handle content should be up to the task.
The insurance industry is getting stretched thin with big increases in the frequency of large disasters - and becoming choosier about who and how they insure homes. This is adding time and other factors to the home buying process. Educate your potential buyers with this timely article on a topic that impacts everyone.
Interest rates just dropped to their lowest point in over a year and mortgage applications rose as a result. With strong inventory and a possible Federal Reserve rate drop (which may or may not impact mortgage rates), buyers are seeing this as an opportunity to hop off the fence. Do the persistent fence-sitters have all the info?
Leveraging Other People's Money to invest in real estate - whether as a first time homebuyer or a multi-plex investor - can be very lucrative.
Many first-time investors get overwhelmed with property analysis. They think they need to know everything from cap rates to gross rent multipliers. However, once the investor has clearly-established goals in mind, they can begin to analyze properties. This article provides a basis analysis table with an example.
Cash flow, appreciation, and cap rate are all ways to measure the attractiveness of an investment property.
If you are considering purchasing an income-producing property, whether for short-term or long-term rentals, although the rent (potential income) received is usually the most-attractive part of ownership (along with anticipated appreciation), expenses usually take a huge bite out of that income. And really, the potential gross income is not as important to your bottom line as the potential net income.
Owning a home is great - freedom to do what you want both inside and outside, space, extra storage, etc. But there are many homeowners out there who could benefit from a simpler lifestyle. A condo lifestyle may be just the ticket! If you live in an area that has condos or you live near a city that is ripe with them, this could be a good article that gets traditional homeowners thinking.
If you have compelling condo, view, or lifestyle imagery that is indicative of the types of views and activity one might encounter when purchasing a condo in your area, that will really bring the content to life! Break out your camera or see if a local photographer has an image that can be licensed. Trust me, it will be worth it!
Today's modular homes can mean sleek, energy-efficient, well-built construction. Modular does not just mean "low end manufactured". Dispell the myths surrounding modular homes.
Many sellers tried unsuccessfully at some point in the past three to five years to sell their home. And many of them were frustrated by that lack of success that the market at that time allowed. Whether you listed your home unsuccessfully in the past or you are beginning to think about selling, today's market offers a much better opportunity to successfully sell your home.
Your potential sellers may be considering renting their homes instead. Opening a dialog with them on this topic may lead to new opportunities.
Do your part to get the market moving by getting sellers to think less about market conditions and more on the day-to-day living conditions in their home to determine if a move is right at this time.
Natural disasters are in the news every day. Show your clients that you are looking out for their greatest asset by encouraging them to find out exactly what they are covered for.
Commercial, industrial, and types of residential zoning are typically found in communities. But many people don't understand what these zones really mean or how a change might affect their property values. Be the expert by sharing this information with your clients. In fact, you could easily put together a robust report that includes a zoning map of your area with any proposed changes. You could do this on an annual basis as many people would find this very valuable and would hang onto this report.
Help your buyers see the big picture and be more comfortable with financial ups-and-downs when buying.
From just getting to know your neighbors to creating a neighborhood Facebook page, there is a lot you can do as an individual and as a community to combat property value slide. This article contains several suggestions.
Moving can be a stressful time for all involved. But some planning upfront can keep the headaches to a minimum. This is a great article to use as either part of your regular client communication or consider adding it to your buyer or seller package.