Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.
Are #GarageGoals on your mind? Here are suggestions to kick-start your garage organization plan just in time for summer! If you dread going into your garage and don’t think you can find what you are looking for, it is time to revamp that garage! This article would be great accompanied by photos of solutions that you or your clients may have implemented.
There are a number of different types of leases that a buyer may encounter in a real estate transaction. This article provides a rough outline, but feel free to fill in additional information from your market.
Successful listings come down to home presentation, price, and marketing. When it is time to list your home, marketing is a tool that you use to build value and not just rely on home specs.
Many homeowners have grown a green thumb in the time of COVID. However, what happens when things get busy and they no longer have time for weeding and maintenance? Homeowners can keep their yards looking neat and lush with a little planning.
This article is one that agents who specialize in luxury can use to showcase their knowledge and point of difference. Make sure you update the section in magenta for your listing process when it comes to how you showcase luxury features.
There is a reason that the net worth of homeowners is so much higher than renters - appreciation and equity! But have you - or your homeowners - thought about how they might strategize their retirement around homeownership? this article explores a few thoughts. We always recommend reviewing plans with an accountant or financial advisor before making a move.
This is a letter targeted towards sellers. Today, the challenge facing most sellers is finding that ideal price point that reflects the condition and amenities of the home, the neighborhood, and current market conditions. This is why it’s so important to do a price reduction if your home is beginning to linger on the market.
If you are in the market to buy and you need an advantage, here are opportunities that might be available to help you get into the home you want now, rather than later if the market heats back up!
Outdoor spaces are coveted by buyers. Don't ignore this opportunity to make these shine, even in the winter! Some great ideas are included in this article.
In areas which are seeing multiple offers, a series of letters such as the attached may make sellers out of homeowners AND get your buyers in the property of their dreams...all without putting a "For Sale" sign up! But check with your managing broker to make sure this type of marketing is allowed in your office before you take the plunge.
Today's sellers may think that all a real estate agent needs to do is stick a for sale sign in the yard. But what a real estate professional does now to market a property now is as critical as a market that is favorable to buyers.
Sloppy listings do nothing to increase the professionalism of our industry. Let your clients know how important the details are to you with this article. Please feel free to add your own listing rants as you have available space. We could have gone on for several more paragraphs but we need to limit our longer articles to 500 words. We have tagged our listing checklist below along with a few others so you may also download, customize, and have it at the ready when someone contacts you regarding your listing system.
Although popularity of outdoor spaces has been on the uptick for several years, the global pandemic accelerated desire for an outdoor oasis. This article addresses what to do if a seller is thinking about selling when the weather is less than ideal and there are outdoor spaces to market, here are some ideas that will pay off regardless of the month on the calendar.
It is always good to remind your clients about the tax benefits of real estate ownership. Especially if you have folks who are planning on selling in the next year, people who just bought or sold in the last year, or even those who have refinanced, reminding them to check with their accountants to make sure they have all the benefits that are coming to them is good service.
People are generally confused about what median sales prices are and why they are used as a metric. Now you have the tools to explain! Complete with table, math, and a structure that allows you to input your own local median and average sales prices, this article makes easy work of explaining what can be a complex issue.
In this highly-customizeable article, we look at market demand through months of inventory, which fluctuates with inventory and pending or sold properties (depending on how your MLS measures it).
Potential buyers and sellers will appreciate this good-news article that examines the recent federal reserve announcement that the economy is on track to receive an estimated three rate cuts over the coming year. We illustrate what that might look like to potential clients who need to buy.
In this dynamic real estate market, lenders are offering historically low interest rates and are facing a deluge of applications. However, in this rapidly-escalating market they are being cautious on who they lend money to and are making sure all buyers are qualified and capable of affording their loan. This article addresses steps buyers can take to have an edge.
Inspections, appraisals, contingencies, oh my! There are a number of reasons real estate transactions can fall through. A signed contract is no guarantee of a closing!