Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Investing in Real Estate Using Other People's Money

Leveraging Other People's Money to invest in real estate - whether as a first time homebuyer or a multi-plex investor - can be very lucrative.

Investment Properties - Thinking About Cash Flow

Many first-time investors get overwhelmed with property analysis. They think they need to know everything from cap rates to gross rent multipliers. However, once the investor has clearly-established goals in mind, they can begin to analyze properties. This article provides a basis analysis table with an example.

Investment Property 101

Cash flow, appreciation, and cap rate are all ways to measure the attractiveness of an investment property.

Investment Property Expenses – The Basics

If you are considering purchasing an income-producing property, whether for short-term or long-term rentals, although the rent (potential income) received is usually the most-attractive part of ownership (along with anticipated appreciation), expenses usually take a huge bite out of that income. And really, the potential gross income is not as important to your bottom line as the potential net income.

Is Modular for You?

Today's modular homes can mean sleek, energy-efficient, well-built construction. Modular does not just mean "low end manufactured". Dispell the myths surrounding modular homes.

Is Now the time to Sell Your Home?

Many sellers tried unsuccessfully at some point in the past three to five years to sell their home.  And many of them were frustrated by that lack of success that the market at that time allowed. Whether you listed your home unsuccessfully in the past or you are beginning to think about selling, today's market offers a much better opportunity to successfully sell your home.

Is Renting Right for You?

Your potential sellers may be considering renting their homes instead. Opening a dialog with them on this topic may lead to new opportunities.

Is Your Home Working for You?

Do your part to get the market moving by getting sellers to think less about market conditions and more on the day-to-day living conditions in their home to determine if a move is right at this time.

Is Your Investment Protected?

Natural disasters are in the news every day. Show your clients that you are looking out for their greatest asset by encouraging them to find out exactly what they are covered for.

Is Your Zone Known?

Commercial, industrial, and types of residential zoning are typically found in communities. But many people don't understand what these zones really mean or how a change might affect their property values. Be the expert by sharing this information with your clients. In fact, you could easily put together a robust report that includes a zoning map of your area with any proposed changes. You could do this on an annual basis as many people would find this very valuable and would hang onto this report.

Keep Your Eye on the Big Picture When Buying

Help your buyers see the big picture and be more comfortable with financial ups-and-downs when buying.

Keeping Your Eyes Open Can Keep Your Property Value Up!

From just getting to know your neighbors to creating a neighborhood Facebook page, there is a lot you can do as an individual and as a community to combat property value slide. This article contains several suggestions.  

Keeping Your Sanity During the Move

Moving can be a stressful time for all involved. But some planning upfront can keep the headaches to a minimum. This is a great article to use as either part of your regular client communication or consider adding it to your buyer or seller package.

Kick-Start Your Garage Goals

Are #GarageGoals on your mind? Here are suggestions to kick-start your garage organization plan just in time for summer! If you dread going into your garage and don’t think you can find what you are looking for, it is time to revamp that garage! This article would be great accompanied by photos of solutions that you or your clients may have implemented.

Leased Property - What You Need to Know

There are a number of different types of leases that a buyer may encounter in a real estate transaction. This article provides a rough outline, but feel free to fill in additional information from your market.

Listing Success is in The Details

Successful listings come down to home presentation, price, and marketing. When it is time to list your home, marketing is a tool that you use to build value and not just rely on home specs.

Low-Maintenance Landscaping

Many homeowners have grown a green thumb in the time of COVID. However, what happens when things get busy and they no longer have time for weeding and maintenance? Homeowners can keep their yards looking neat and lush with a little planning.

Luxury Real Estate Needs an Expert Touch

This article is one that agents who specialize in luxury can use to showcase their knowledge and point of difference. Make sure you update the section in magenta for your listing process when it comes to how you showcase luxury features.

Make a House Day for Your Home

Need to get some projects done? Involve the whole family and get your checklist completed!

 
 
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