Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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10 Home Selling Tips for the Fall

We have ten tips to share with your sellers about listing their home in the fall. If the weather in your area is different than what we have outlined here, please feel free to adjust.

10 Kitchen-Cleaning Essentials for Listing Your Home

The kitchen is one of the most-used rooms in the house and one that can be most difficult to keep clean and looking sharp for potential buyers. But with a little planning and deep-cleaning up front, you can keep the mess at bay. Included are ten recommendations for getting and keeping your kitchen in tip-top shape when it is listed.

1031 Exchange 101

The term 1031 Exchange is a term that many have heard, but few understand. Let your clients know about this opportunity to avoid capital gains.

16 Important Considerations You Must Make When Investing in Real Estate

This article covers 16 points that investors should consider before buying an investment property. Sectioned into the following categories: location, property, financial.

2016 Predictions - for agents to send to clients

This article includes only five predictions on the topics that your buyers and sellers are likely most concerned about - prices, inventory, interest rates, etc.

2020 Predictions for Agents to send to their Clients

Please feel free to use these as your own and insert your local data to supplement the national information we have included for you.

2021 Predictions for Agents to send to their Clients

Please feel free to use these as your own and insert your local data to supplement the national information we have included for you.

5 Simple And Inexpensive Ways To Boost The Value Of Your Home

Expertise is the number one word that should come to people’s minds when they see your name. If you’re still projecting the old image of a pushy real estate salesperson who is only interested in getting them to sign on the dotted line, then you need to reframe yourself in the eyes of your clients.

6 Reasons For Sale By Owner Is Not Your Best Option

Many sellers are surprised when they add up the costs of selling a home. This leads many sellers to consider selling their own homes to reduce costs. Here are six reasons why going the For Sale By Owner route is not your clients' best option.

Absentee Owner Investor Tipping Point Letter and content on 1031 Exchanges

Investors may hit their tipping point when they learn how to invest their proceeds tax-free with a 1031 Exchange. This letter outlines information on 1031 Exchanges, but we encourage you to enlist the help of an agent who is familiar with these and has resources if you do not.

Absentee Owner Investor Tipping Point Letter and Information

During tax season, investors may hit their tipping point when they learn a high sale may be imminent. Get them thinking about the possibility of selling and changing their investment strategy. This letter includes customization options as well as a median home price graph.

Absentee Owner Investor Tipping Point Letter regarding area sold summary

Keeping the absentee owner investor up to date on local market conditions is essential. This letter includes information about a recent sold as well as a summary of recent activity in the neighborhood.

Absentee Owner The Power of Leverage Letter and Information

During tax season, investors may hit their tipping point when they consider their leverage position. Get them thinking about how they may exchange one property for two or target a new type of investment in a new area.

Adding Hygge to Your Home Staging Strategy

Most people think of the obvious steps for staging a home. They know to apply a fresh coat of neutral paint, how to declutter, and fix any resounding maintenance issues. But will the house be inviting to potential buyers, or will it appear stark and cold? The key to appeal to buyers through home staging, especially during the winter months, is to add hygge into your house.

All-Cash Real Estate Sales

This article looks at stats from RealtyTrac for the first quarter of 2014 regarding the market share of all-cash sales.

Analyzing the Cost Gap Between Renting and Buying

Arguments are frequently made about whether buying or renting makes more financial sense. This article looks at national figures from both, and you should add your own local twist if possible.

Appliance Lifespan - What Homebuyers Need To Know

This article includes average lifespans for many typical household appliances so your buyers can plan ahead.

Appraisals - A Critical Part of the Transaction

According to the National Association of REALTORS, in April 2016 12% of failed transactions failed due to appraisal issues, and 28% of delayed closings were delayed due to appraisal issues. It is important for buyers and sellers to know the potential issues so they are not surprised.

Are Open Floorplans Becoming a Thing of the Past?

Open-concept has been all the rage for decades, but has it met its match in COVID? This article says no, but explores how functionality of spaces has changed during the pandemic, and what we may see in the future as things return to normal.

 
 
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