Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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10 Home Selling Tips for the Fall

We have ten tips to share with your sellers about listing their home in the fall. If the weather in your area is different than what we have outlined here, please feel free to adjust.

10 Kitchen-Cleaning Essentials for Listing Your Home

The kitchen is one of the most-used rooms in the house and one that can be most difficult to keep clean and looking sharp for potential buyers. But with a little planning and deep-cleaning up front, you can keep the mess at bay. Included are ten recommendations for getting and keeping your kitchen in tip-top shape when it is listed.

1031 Exchange 101

The term 1031 Exchange is a term that many have heard, but few understand. Let your clients know about this opportunity to avoid capital gains.

16 Important Considerations You Must Make When Investing in Real Estate

This article covers 16 points that investors should consider before buying an investment property. Sectioned into the following categories: location, property, financial.

2016 Predictions - for agents to send to clients

This article includes only five predictions on the topics that your buyers and sellers are likely most concerned about - prices, inventory, interest rates, etc.

2020 Predictions for Agents to send to their Clients

Please feel free to use these as your own and insert your local data to supplement the national information we have included for you.

2021 Predictions for Agents to send to their Clients

Please feel free to use these as your own and insert your local data to supplement the national information we have included for you.

2022 Predictions for Agents to send to their Clients

Please feel free to use these as your own and insert your local data to supplement the national information we have included for you.

2023 Predictions for Agents to send to their Clients

Please feel free to use these as your own and insert your local data to supplement the national information we have included for you.

Get coach Denise's full predictions and analysis at the 2023 Real Estate Success Summit this January 24th at the Lynnwood Event Center! Click here to learn more.

2024 Predictions for Agents to Send to Clients

These are just a few of Denise’s predictions for the upcoming year. More details will come at her State of the Market class January 24, 2024. Feel free to insert your own local perspectives and statistics and adjust to fit your needs. No attribution required.

2025 Real Estate Predictions

Please feel free to use these as your own and insert your local data to supplement national information we have included for you. This article is a bit longer than in previous years because we focused more on the 2024 recap and a deeper dive on the continuing issues our market is facing. You can send this out as two articles if needed.

5 Renovations That Will Save Money All Year Long

Home renovations are a significant investment of money and/or time. But which can actually save money long-term? Read more!

5 Simple And Inexpensive Ways To Boost The Value Of Your Home

Expertise is the number one word that should come to people’s minds when they see your name. If you’re still projecting the old image of a pushy real estate salesperson who is only interested in getting them to sign on the dotted line, then you need to reframe yourself in the eyes of your clients.

5 Ways to Reduce the Compensation Gap

Home buyers are likely to have lots of questions about what responsibility they have to compensating the buyer brokerage for services in light of the National Association of Realtors® lawsuit and settlement. Here we outline a variety of solutions to help prime your buyers with an understanding before they enter the market.

6 Reasons For Sale By Owner Is Not Your Best Option

Many sellers are surprised when they add up the costs of selling a home. This leads many sellers to consider selling their own homes to reduce costs. Here are six reasons why going the For Sale By Owner route is not your clients' best option.

A Closer Look at Pricing

Not every home is being sold above list - or even selling at all. There may be opportunities in your market where buyers even have room to negotiate. Often these properties have been sitting for a while. Here we cover introduce buyers to the opportunities that may be available by looking at older inventory.

A Housing Shortage More Than a Decade in the Making

Includes a graph! Our country has been in an underbuilding situation for more than a decade which is why the current conditions are nothing like 2008. Housing starts tell the story.

Note –  You can edit the graph directly in the document to include your fonts and colors and adjust the size to better-fit your mailer template.

A Neighborhood Approach - 5 Collaborative Ways to Build Home Value

When neighbors come together to improve their properties, it can really build value. This article includes 5 ways neighbors can do just that - build a little cohesion and the whole neighborhood benefits!

Absentee Owner Investor Tipping Point Letter and content on 1031 Exchanges

Investors may hit their tipping point when they learn how to invest their proceeds tax-free with a 1031 Exchange. This letter outlines information on 1031 Exchanges, but we encourage you to enlist the help of an agent who is familiar with these and has resources if you do not.

 
 
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