Recordings of our monthly Club Zebra PRO telecoaching calls with real estate expert Denise Lones. See the Event Calendar for future call dates.
Everyone needs a break. However, if you are plugged-into your business the whole time than all you’ve really done is changed your office location. Learn the 20-percent rule and how to build a successful backup team you can confidently trust cover your business so that you can vacation with peace-of-mind.
LinkedIn is an essential tool for positioning yourself as a real estate expert. It’s not just talk! We have seen agents nail some big transaction deals because of LinkedIn. Guest expert and Lones Group CEO Shauna Naf shows you how to take your LinkedIn profile beyond All-Star.
Technology hasn't been sitting still. Join us for a peek at upcoming real estate technology from the fields of artificial intelligence, property technology, smart homes, and virtual reality!
This week in Market Survival Guide: consumer sentiment and economic consequences, builder sentiment, federal Reserve rate increases and what to expect with your real estate clients, consumers receive bank letters on increasing rates of return, the "overvalued" areas of the county and what that means, and answers to your questions.
Online reviews can be a big boon to your business, yet many agents overlook or even avoid asking for reviews altogether. It’s time to change that. Learn how to ask for and receive quality reviews, where people should find your reviews, and how to respond to reviews – even bad ones!
This week in Market Survival Guide: how to tell if your housing market is moderating, the effect of rising interest rates, national new home sales vs months supply, reading sales of new SFR inventory, global market sentiment, inflation pressures, historical and present national home ownership rate and ownership drivers, population changes, and answers to your questions.
Many agents struggle with knowing what the right level of technology is for their business. With all the temptations on the internet promising to be your silver bullet, it is easy to be pulled in too many directions and get nothing done. Combat your fear of missing out and make peace with your technology fit!
Key to successfully connecting with visitors and developing future business prospects at open houses is your ability to make them feel welcome and to provide them with something of value before they leave. A lighter and more expert touch will win over hard tactics like sign-in registries and guided tours.
Meet Jason Cook, long-time Bellevue-area resident, former firefighter, tennis champion, and a gifted real estate agent. Jason has developed a knack for engaging with people that comes across as effortless and natural. It is a skill critical for hosting effective open houses – which Jason has held in abundance. Join us as Denise and Jason discuss winning open house strategies and his personal experiences in open house success.
This week in Market Survival Guide: housing inventory and the future of meeting housing demand, new construction, consumer confidence by national region, the coming home remodel market, interpreting the NAHB Housing Market Index, the Housing Market Index vs shovel-ready starts over the last decade, global investor sentiment, headlines, recession and GDP - fears and facts, nationwide personal income growth, job creation, Washington market update as a national sample, and answers to your questions.
Leveraging your current listings into future listings is key in today’s market and open houses offer a great opportunity for real face-to-face engagement with other potential sellers in the area. Here, we discuss two strategies: how to get more open houses by positioning yourself as the go-to agent for open house referrals and neighborhood outreach that leverages your expertise with local homeowners!
Getting back to face-to-face client interactions is a critical piece of your real estate strategy this spring. Coach Denise leveraged open houses so effectively that it became a mainstay of her business generation - and much of what she learned began with showing model homes in new construction. Learn the keys to attracting steady traffic, crucial props for guiding visitors through a property, how to showcase value, and how to sell both the home and the neighborhood.
This week in Market Survival Guide: market fears, will there be a recession, the "inverted yield curve", understanding market fundamentals, economic risks and consequences, the "designer housing market", labor shortage analysis and impact, job creation, how has employment changed in since 2020, inventory shortage continues, today's real estate demand drivers, and answers to your questions.
Equestrian, geographical farms, and recreation housing markets have a lot to offer for agents who are willing to develop their knowledge and do more than scratch the surface. Dive into the special client needs of each and how to attract them by speaking their marketing language.
Meet two fantastic agents that have practiced niche marketing for years. Learn from Karmin Pincus, whose specialty is military relocation, and Steve Clark who specializes in home assemblages. Both embody the skills that a specialist in their niche needs for success and are here to share their journey with you.
This week in Market Survival Guide: Addressing marketplace fear in times of conflict, preparing for federal interest rate increases, real estate demand drivers, disappearing mask mandates, economic risks, and answers to your questions.
Many agents look upon high-end listings with a bit of envy and wonder: Was that luxury agent just at the right place at the right time or is there a special formula that any agent could follow with a little practice? Denise has studied luxury for decades and helped dozens of agents along the way. Discover what it takes to make it in the luxury housing market.
This week in Market Survival Guide: The Russian elephant in the room, historical conflict of conflict on housing, and answers to your questions.
Niche marketing is a targeted campaign at a specific slice of the housing market. It can be geographical, generational, a particular type of property, or even a particular demographic of clientele. Learn how to get started, how long it takes to develop, how to choose your niche and determine if it is viable, and what to do to establish yourself as an expert to your target audience.