Recordings of our monthly Club Zebra PRO telecoaching calls with real estate expert Denise Lones. See the Event Calendar for future call dates.
Denise continues with more amazing design from the 2025 International Builders Show. In part 2 we are wrapping-up our topic with generational design trends and exterior design. We’ll also be answering your questions from both this and last week’s episode. Find out what looks incredible, what is coming, and what buyers are looking for!
This year at the 2025 International Builders Show in Las Vegas Denise saw new twists on the old and plenty of brand new concepts in housing that agents must become aware of. Denise shares home innovations headed your way and find out which classics are here to stay!
It may be the middle of the spring market, but it’s never too late to kick-start your marketing into a new gear. Denise knows three critical marketing components that can open new opportunities this year and point your business toward becoming the real estate powerhouse you’ve been wanting.
The future feels muddy, the market seems to have a mind of its own - can anyone really explain what's going on? You can! Denise takes you through the questions and talking points you need to answer client and prospect concerns about today's housing market.
From messy clients demanding open houses, to buyers tromping new lawns, to missing home remodeling pricing expertise, Denise has answers to your toughest and messiest questions in our favorite and irregularly featured edition of Denise Unleashed.
This April in Market Survival Guide: NAR IDX rules create potential path to antitrust lawsuit, NWMLS responds, tariff impacts on housing and new construction, recession concerns, national real estate market analysis, builder confidence unsteady in face of tariff effects and unpredictable economic policy, ageing inventory a growing concern in U.S. markets, mortgage rates continue gentle downward trend, the remodeling market, regional real estate markets, economy forecast, and a look at the reaction of property investors to rent control.
You are one personality type and your Client or Lead may be another personality type entirely. How do you effectively communicate, provide the right amount of content that all personality types can tolerate while still having the strongest impact? We are going to review email best practices that you can put in place for your very next email to increase your effectiveness. This may sound like a dry topic, but you will be shocked by how a few tweaks will get you responses!
Email is great for getting business done, but it is missing crucial information – your client’s body language, the tone of their voice, and more. You don’t have to look far to find deals broken by email miscommunication. Learn how to grow your ability to read between the lines, match what you see with what you know about a person, and reduce misunderstandings at this episode of Denise Live.
Whether you are selling an estate, a co-owned investment, or even a primary residence owned by more than just spouses, working with multiple decision makers can be fraught with challenge. Denise will provide you with her plan for how she handled situations like these and provide you with tools to put into practice right away.
Is your seller really ready to sell or do you get the sense that they could pull the plug and sabotage the listing? Selling a home can be emotional, and if your seller doesn’t really have to sell…and doesn’t have a compelling next step…this is a big red flag. Denise will guide you through identifying seller red flags, will help you dig deeper, and provide a roadmap for success.
In this episode of Market Survival Guide: Rocket acquires Redfin, Consumer Financial Protection Bureau (CFPB) "on hold", federal layoffs economic and housing impact, national housing inventory update, existing home sales review, regional market update, strong 2024 single family permits is not the full story, tariff effects on housing, new housing starts slide below market demand, residential permits by region, the top-10 largest multi-family markets, builder confidence falls on materials costs, expected issues in housing production for 2025 vs 2024 and earlier, consumer price index review, jobs report, middle housing presents an opportunity for client outreach, and answers to your questions.
Your buyer may have a pre-approval, but are they really ready to buy? Do they truly know what is involved in the buying process and for homeownership or are they just paying lip service to your good advice? If you have that feeling in your gut that says something is wrong, it probably is. Denise will guide you through identifying buyer red flags, how to dig deep with a buyer, and get as many potential issues out in the open so you can work proactively and towards a successful close.
You get the call - a seller wants to sell and they have an ADU on the property; or the seller is in an upzoned area wants to sell and isn’t sure of their property value; or maybe the seller wants to sell specifically to a developer because they think they can get more for their property. As a real estate professional, where do you even start? This is a big topic, but we can give you some things to think about when approaching price to give you a good foundation when you get that call.
Your clients may have heard about middle housing, but what information can you share when things in your area may be changing rapidly? We will provide advice on where to go to find out more about local changes and some tools that you should have with you for client discussions.
It’s already here! Cities across the country are struggling to add housing. After all, with a shortage of almost 8 million homes nationally, we have to put housing somewhere with the preference to use already-existing infrastructure and semi-developed land. Although each area is handling this differently, there are MANY factors you need to consider as a real estate professional.
Appraisals and financial issues are notorious for causing transactions to fall apart. When a property doesn't appraise for the sale price or when financing falls through, it can be deal-killing setback. From understanding the appraisal process to working closely with lenders, you'll learn valuable techniques to manage and overcome these challenges.
King County Assessor John Wilson is presently serving his third term and has earned praise as one of King Country's most innovative leaders, having lead the office toward increased taxpayer transparency so that voters can see how ballot measures affect their taxes, and to promote tax relief for senior citizens so that more can stay in their homes. John returns to our show for another interview with Denise Lones.
Unexpected home insurance issues can derail even the most promising transactions. Whether it's discovering that a property is uninsurable or facing delays due to policy underwriting, insurance challenges require proactive solutions. On top of that, the home insurance industry is at a crisis crossroads of growing costs and shrinking approvals. Join Denise as she discusses common insurance pitfalls, expert advice on how to handle them, and how to prepare clients to get a head start on getting dealing with insurance providers.
This January 2025 in Market Survival Guide: Los Angeles fire market impact and issues, evolving insurance crisis and impact on buyers, national inventory trends and analysis, existing home sales trends and analysis, regional market analysis, lending costs create market risk for builders even as confidence grows, single family permits up in November, CPI and jobs index reporting, opportunities for real estate agents in today's market, and answers to your real estate questions.