Recordings of our monthly Club Zebra PRO telecoaching calls with real estate expert Denise Lones. See the Event Calendar for future call dates.
Key to successfully connecting with visitors and developing future business prospects at open houses is your ability to make them feel welcome and to provide them with something of value before they leave. A lighter and more expert touch will win over hard tactics like sign-in registries and guided tours.
Meet Jason Cook, long-time Bellevue-area resident, former firefighter, tennis champion, and a gifted real estate agent. Jason has developed a knack for engaging with people that comes across as effortless and natural. It is a skill critical for hosting effective open houses – which Jason has held in abundance. Join us as Denise and Jason discuss winning open house strategies and his personal experiences in open house success.
This week in Market Survival Guide: housing inventory and the future of meeting housing demand, new construction, consumer confidence by national region, the coming home remodel market, interpreting the NAHB Housing Market Index, the Housing Market Index vs shovel-ready starts over the last decade, global investor sentiment, headlines, recession and GDP - fears and facts, nationwide personal income growth, job creation, Washington market update as a national sample, and answers to your questions.
Leveraging your current listings into future listings is key in today’s market and open houses offer a great opportunity for real face-to-face engagement with other potential sellers in the area. Here, we discuss two strategies: how to get more open houses by positioning yourself as the go-to agent for open house referrals and neighborhood outreach that leverages your expertise with local homeowners!
Getting back to face-to-face client interactions is a critical piece of your real estate strategy this spring. Coach Denise leveraged open houses so effectively that it became a mainstay of her business generation - and much of what she learned began with showing model homes in new construction. Learn the keys to attracting steady traffic, crucial props for guiding visitors through a property, how to showcase value, and how to sell both the home and the neighborhood.
This week in Market Survival Guide: market fears, will there be a recession, the "inverted yield curve", understanding market fundamentals, economic risks and consequences, the "designer housing market", labor shortage analysis and impact, job creation, how has employment changed in since 2020, inventory shortage continues, today's real estate demand drivers, and answers to your questions.
Equestrian, geographical farms, and recreation housing markets have a lot to offer for agents who are willing to develop their knowledge and do more than scratch the surface. Dive into the special client needs of each and how to attract them by speaking their marketing language.
Meet two fantastic agents that have practiced niche marketing for years. Learn from Karmin Pincus, whose specialty is military relocation, and Steve Clark who specializes in home assemblages. Both embody the skills that a specialist in their niche needs for success and are here to share their journey with you.
This week in Market Survival Guide: Addressing marketplace fear in times of conflict, preparing for federal interest rate increases, real estate demand drivers, disappearing mask mandates, economic risks, and answers to your questions.
Many agents look upon high-end listings with a bit of envy and wonder: Was that luxury agent just at the right place at the right time or is there a special formula that any agent could follow with a little practice? Denise has studied luxury for decades and helped dozens of agents along the way. Discover what it takes to make it in the luxury housing market.
This week in Market Survival Guide: The Russian elephant in the room, historical conflict of conflict on housing, and answers to your questions.
Niche marketing is a targeted campaign at a specific slice of the housing market. It can be geographical, generational, a particular type of property, or even a particular demographic of clientele. Learn how to get started, how long it takes to develop, how to choose your niche and determine if it is viable, and what to do to establish yourself as an expert to your target audience.
Have a shortage of campaign material ideas? We have a generous supply to keep your marketing campaign feeling fresh every month. Inventory updates are great, but what if you want to do something more? In this episode we’ll be sharing ideas for showcasing your expertise, highlighting your area, and creating a result much more effective than a postcard of what’s sold lately.
If you are wondering what a successful mailing campaign looks like out in the wild, you are in for a treat. Today we are joined by Seattle area real estate agent and successful mailing campaign marketer, Barbara Clark. Learn how she got started, what it is that makes her mailing efforts so successful, and how she stays on top of getting it done.
This week in Market Survival Guide: money and interest rates, labor shortage effects on our industry, the vacation rental frenzy and important advice for your buyers, new FHFA fees on second homes, inventory shortage continues and impacts spring buyers, evaluating days-on-market, Canadian border crossing rule changes, and answers to your questions.
Staying “top-of-mind” with your past, present, and potential clients is a critical part of business. So what does it really take to stay top-of-mind with today’s mobile and oft ad-saturated population? Learn how to earn the right “points” every year with prospects in order to keep your business goals in reach all year long.
This week on Market Survival Guide: Covid risk factors and the effect of public sentiment on the housing market, comments on inflation and supply chain issues, expected changes now that the Federal Reserve has signaled rate hikes, addressing Russia-Ukraine triggered market fears, what to expect from the spring real estate market, and answers to your questions.
Mailing campaigns can be enormously effective when done right, but they require a careful formula in order to connect with your diverse prospects’ personalities. Join us as we look at four critical parts of effective campaign execution.
A healthy mindset, a great action plan, and task management can do wonders for your life and business goals. But what do you do when you hit a roadblock? Whether tragedy, emergency, or just simply sliding back into your old ways, everyone needs a way to pull themselves back up. This week at Denise Live we've got 5 tips to help you stay on track when life throws you a curve ball.