Recordings of our monthly Club Zebra PRO telecoaching calls with real estate expert Denise Lones. See the Event Calendar for future call dates.
Energy storage is rapidly transitioning from an optional upgrade to a core component of residential design. Driven by grid instability, electrification, and evolving buyer expectations, energy systems are now a strategic consideration for all new builds. Discover the opportunities, cost structures, risks, and implementation strategies for integrating energy storage into new home construction.
In this month's episode: Iran war impact on mortgage rates, home buyers, real estate fraud increases, national housing inventory ticks up, national existing home sales fall, Realtor® confidence survey results, White House blueprint for 10-million home shortage, national housing trends, declines in single-family permits and historical analysis, builder sentiment falls, the remodeling market, regional housing markets, consumer confidence tips up, mortgage rates continue declines, employment, and cost of living.
Want to ramp up your lead generation but don’t want to spend extra cash right now? We have five lead generation ideas for you today that do require an investment of time, but the result is high-impact connection. Meet new people and leave a lasting impression this spring!
Rent instead of buy? Rent out their house instead of sell? Build a house rather than buy one? Sometimes, you can pour hours and hours into a client, only to have them totally take off in a new direction when they sense they are running out of time, money, or patience for the process. Internally you may want scream, cry, or curl up in a little ball, but what your client needs at this moment a voice of reason. In this Denise Live, Denise will share stories and pointers about what to do the next time your client says they want to change plans midstream.
You have leads in your pipeline - do you need fresh ideas to convert? Buyer problems, seller problems, investor problems - you submitted your lead situations to us and Denise is here to help you tackle your client challenges.
In this episode: H-1B visas, net zero immigration, impact of Iran War on real estate markets, Google joins the portal wars, property taxes, WA bans private listings, Compass vs Northwest MLS, National Housing Inventory, home sales edge up, executive orders on new housing construction barriers, SFR permits soften, material costs affecting new housing, builder sentiment makes modest improvements, regional real estate market review, consumer confidence, mortgage rates, employment, consumer price index.
What happens at the Builder Show eventually winds up in new homes across the country! Tune in as Denise highlights some of the most innovative products and exciting advances that were showcased at the IBS show this year. Saving builders time and money is the best way to make housing more affordable and there are also some pretty nifty items that real estate agents should be aware of too!
Is your marketing and client care plan a little tired and in need some inspiration? Join Shauna Naf as she shares 10 ideas that can extend your marketing reach and client care this spring!
The rules of search are changing and agents who act now will have a serious edge over those who don't. AI-driven search results are reshaping how buyers and sellers find real estate professionals, and your online profiles are sitting at the center of that shift.
Denise returns from the world's largest annual trade show for new home construction, where the very latest in products, construction techniques, and best of all -design- are showcased. In this episode Denise looks at energy management, smart home technology, small space living and storage systems, and aging-in-place solutions. Update your knowledge of upcoming new home features and design trends that will soon be coming to your housing market.
The days leading up to closing can be a whirlwind of excitement and anxiety, but provide opportunities for some of the most memorable ways that you can leave a professional impression. Denise reveals her "must-do" strategies to grow your fan-base with every closing and ensure you stay top-of-mind long after the keys are handed over - even if your transaction hit some road bumps along the way.
Congratulations, you secured the listing! But are you prepared for the critical window before it hits the MLS? What you do now sets the tone for the entire transaction. Join Denise this Tuesday as she reveals the essential systems, checklists, and communication protocols you need to manage the pre-market phase with professional ease. Learn the specific client conversations that keep property preparation on track and lower listing stress from day one.
Certain systems are critical to the success of your real estate business. This week, we examine the potential client phase of your business pipeline. These are clients potentially planning a move, but not under contract - yet. If your system isn't ready to nurture them, it's easy for one week to turn into five and the next thing you know they have moved on to someone else. Denise will share her system for tracking, follow-up, and how to move them forward from potential to client.
In recent episodes we have been discussing your earn, net, save, and burn rates. Denise says, "You either need to spend less or make more.” That is a hard-hitting point for a balanced budget. If you are tired of feeling the scourge of scarcity, then MAKING MORE MONEY needs to be on the forefront for 2026. This week we are starting with the low-hanging fruit and having an honest discussion about the biggest money maker in your business.
Not every investment is right for every person. Factors like your risk tolerance, need for return, and how long you want to hold your money in an investment all play a role in finding the right one. It needs to be a good match for both your goals and your peace of mind. Join Denise as she walks you through examples of investment options that may work with your long term plan.
This January 2026 in Market Survival Guide: the proposed 401(k) down payment plan, mortgage applications rise, Trump's institutional investor ban, Fannie May makes ADUs easier to invest in, builder sentiment heads down with the new year, national housing market trends, housing market index analysis, regional trends, consumer confidence continues downward, mortgages at lowest level in 3-years, employment, and inflation trends.
Ramping up your savings plan in 2026, but don’t want to park your money in a typical savings account? You don’t have to settle for piddling interest! We’ll look at a few different ways to park money that could earn you more. Not every method is right for everybody or every goal, but this is a good foundation for approaching your savings strategy.
As we look ahead to 2026 and you are considering your budget and money plans, you might wonder, "Am I on track?", "Am I spending too much?", "Should I be saving more or saving in a different manner?”, "What about debt?". Although each person and household is unique, Denise has developed general guidelines that you can put to work immediately! Utilizing this formula can revolutionize how you approach money AND help you build substantial wealth in 2026 and beyond!
Wealth building isn’t just about making money, it is about using smart strategies to preserve your wealth and protect it from erosion. In part four of our wealth building series, Denise will discuss taxes and how to shelter your hard work through a variety of mechanisms and situations.