Recordings of our monthly Club Zebra PRO telecoaching calls with real estate expert Denise Lones. See the Event Calendar for future call dates.
Holiday listings can be both challenging and a fantastic opportunity. Join us as we talk about approaching clients regarding listing over the holidays, setting expectations and boundaries, why holidays can be an excellent time to list, and how to really get the most out of a holiday home listing.
Most real estate professionals don’t think too much about signage. We call the sign company to install a for sale sign or we put out open house signs on the weekend - but when was the last time you really thought about your signage strategy? We are talking about yard arms, riders, sandwich boards, car decals, fun sign props, call-outs, QR codes, and more. There are uses for signs that you probably have never even heard of!
If your phone isn't ringing it's because your expertise and value proposition isn't making it into your marketing. So many agents rely on “pushing for the sale”. It’s time to go deeper than bland offers of comps and listing updates and give your prospects a real reason to remember you and call when the time is right.
In this episode: where the market really is, home competition pushes pricing higher, middle income buyers suffering most in housing shortage, homelessness, median pricing and days on market, new listings annual comparison, double digit declines for new construction permitting nationwide, builder confidence update, federal interest rates, rental price index, vacancy rates nationwide, rent vs buy, equity, and answers to your questions.
Over the last couple months, the introduction of generative AI has already made big waves in our industry for consumers and professionals alike. Join us for a discussion on how artificial intelligence will continue to shape the way that you market, communicate with clients, search for homes, and conduct business.
As the real estate expert, you will often be called upon you to explain what’s going on in the market. Make your next graph a snazzy one that holds their attention with your own fonts, color, and unique style! Shauna shows you how to use MLS data to easily make four+ commonly needed graphs in Microsoft Excel.
Automation, rich content, ease-of-use, and inter-connected services are elevating real estate websites to a whole new level. Whether you are still rocking a website from the last decade or just curious about how your online competition is getting it done, our very own website expert with three-decades of experience, Randy Bowers, is here to guide you through ideas for upping your online game.
There is a critical foundation of work to do before you invest time and money into farming. CEO Shauna Naf and MLS expert Jamie Holmes show you how to find strong areas in your MLS, budget for how many people to target, and how both your MLS and public records can reveal gems in your chosen area.
In this episode of Market Survival Guide: generational transfer of wealth, tax strategies for inherited wealth, trusts and what real estate agents should know, national housing market index and predictions, new home construction, median sales price and expectations, median days on market, the ADU/DADU craze is coming, labor review, how the job market is affecting the real estate market, and opportunities for real estate agents in today's market.
Have you lost a buyer referral due to poor scheduling habits? Ever misplaced a critical listing presentation prop among your piles? Did you miss-out on reimbursements or tax-breaks due to missing records? Is there a mess getting in the way of doing your monthly marketing? Disorganization can kill your business with a thousand cuts and Denise is here with both organizing strategies and options for agents who don’t have the time.
In response to balancing housing shortages with density, environmental, and other concerns, many states are considering options that change what can be built on previously SFR-exclusive lots. For agents who want to get into the land-niche, this may be your opportunity to get in on the ground floor!
Buyers today have to get creative in order to cover their housing expenses. Join us for house hacking ideas and get the calculator that will help you talk with your buyers about opportunities to make money with their property.
Moehrl v NAR et al, is back and soon impact conversations at your initial buyer and seller meetings. Learn how this might change compensation in our industry and how it may affect both clients and you as we go beyond the history and dig into what is at the heart of this important trial.
This April in Market Survival Guide: Moehrl v NAR et al, Millennial and Generation Z investing trends, affordable housing programs, regional market update, increasing prices return, offer review dates, new construction permitting history and current needs, year-over-year permitting growth nationwide, energy code woes and their effect on expanding available housing, real estate market resilience to economic turmoil, inflation reaches lowest point in two years and what is to come, employment, opportunities in real estate, and answers to your questions!
Whether you are trying to price a home, develop a solid buyer strategy, or you are looking for lead generation opportunities for yourself, the best tool at your disposal is the MLS. Today we are going to show you six clues to use to find your market sweet spot.
Tax season is in full-swing - are you taking all your deductions this year? This week we are discussing six deductions that agents often undervalue, but that can make a big difference to your bottom line. Whether you are filing on your own or working with a tax professional, understanding deductions is something every agent should know.
Open houses pose an incredible moment for agents to operate where they are at their best - hosting a home and meeting people in person. Denise introduces the Homebuying Secrets class, a conversion opportunity you can advertise at your next open house.
Sending high-quality content to potential clients on a consistent schedule is an essential strategy for growing your real estate business – but doing it the wrong way can be a costly waste of time and cash. Learn the answers to questions like these that separate success from mailer failure!
This week in Market Survival Guide: bank failures impact on real estate, climate risk impact on home owner insurance, national pending home sales are up, online notarization is on the way, regional real estate market news, future housing needs, new construction and lackluster 2023 SFR starts, permitting growth and decline nationwide, builder confidence, economics and tech layoffs, and answers to your questions.