Recordings of our monthly Club Zebra PRO telecoaching calls with real estate expert Denise Lones. See the Event Calendar for future call dates.
Even the most basic transaction provides all manner of opportunity for things to go sideways: financing issues, title discoveries, HOA conflicts, inspections, delays, hidden documents, and more. If you’ve been in this business even a little while, you know what lurks out there, and while we can’t cover every possibility, you’ll come away this week with strategies for transaction triage.
Much attention is paid to the US economy – employment, consumer price index, inflation, and more. But certain segments of our economy are reliant on people – service industries, agriculture, and, of course, the building industry are three examples. Our changing birth demographics over the last few decades is shaping our industries of the future. How will we adapt and what should we be doing now to keep our homebuilding industry in good shape?
Congress has just passed the most significant housing reform in decades, and it’s poised to influence inventory, investor activity, buyer financing options, and community redevelopment opportunities. From large investor reforms to small-mortgage pilot programs to new FHA loan limits, the 21st Century ROAD to Housing Act will affect buyers, sellers, and your market for years to come.
YouTube content has a powerful pull on everyone, including your potential buyers and sellers. In this episode social media expert Randy Bowers answers questions about what makes YouTube a potent piece of your online presence to AI Search and common oversights of YouTube channel owners that have a big impact.
Real Estate news and market analysis for June 2026
Organic Growth - Every agent wants a shortcut, but the ones with thriving businesses know there isn't one. Denise digs into why organic connection and genuine service are still the most powerful lead-generation strategies available, no algorithm required. Roll up your sleeves: this episode is a reminder that the best business growth has always come from the ground up.
Big forces are colliding - affordability pressures, inflation, supply chain chaos, generational shifts, and game-changing technology. The housing market is transforming in real time, and nowhere is that more visible than in how we're building. Builders, buyers, and agents are all being asked to think differently about what housing looks like, where it goes, and who it serves. Enjoy this candid conversation about the forces reshaping our market and what savvy agents need to know to stay relevant, resourceful, and ahead of the curve.
When we ask agents about their methods for growing their business, they often name too many things. A farm! Open houses! Referrals! Investors! First time homebuyers! The problem? None of them are working fast enough. In this episode of Denise Live, Shauna tackles the real reason agents spin their wheels - too many priorities, not enough focus - and walks through a 90-day method for identifying and capturing the best opportunities already in front of you.
Generic postcards, ads, and social posts blend in, waste money, and generate little response. Design lead and marketing expert Jamie Holmes shows you how to break out of bland, look-alike marketing with targeting, messaging, and design shifts you can start using right away.
The days of the trifold brochure are gone! What should you do instead? Shauna shows you 5 impactful leave-behinds. Whether you are making an impression at an event, open house, listing presentation, in a neighborhood, or have just met someone, the combination of beautiful print media and online assets can be a great way to wow!
From lead conversion quandaries to adventuresome buyers and sellers going way off the transaction tracks, Denise has answers to your toughest and messiest questions in this year’s spring edition of Denise Unleashed.
This May 2026 in Market Survival Guide: national builder's inventory drawdown, market impact of was with Iran, existing home sales, the holding market vs pressure, realtors confidence, the "silver tsunami", increases in construction spending, regional housing market analysis, consumer confidence, mortgage rate update, and answers to your questions.
If you keep asking the question, "Are you working with an agent?" and the answer is invariably "Yes", then it is time to change your approach! We are going to talk about conversation go-tos, how to actually get someone's contact information, and how to direct people without being pouncy.
Social media doesn't have to be overwhelming - or require you to become an influencer. Join our Technology Director, Randy, as he breaks down the simple, sustainable posting strategies that actually work for real estate agents. We'll look at posts that consistently get engagement, the platforms that matter most for referrals, and profile essentials every agent should update right now. If you've struggled with what to post or how often, this session will give you a clear, confidence-boosting plan you can put to work immediately.
Energy storage is rapidly transitioning from an optional upgrade to a core component of residential design. Driven by grid instability, electrification, and evolving buyer expectations, energy systems are now a strategic consideration for all new builds. Discover the opportunities, cost structures, risks, and implementation strategies for integrating energy storage into new home construction.
In this month's episode: Iran war impact on mortgage rates, home buyers, real estate fraud increases, national housing inventory ticks up, national existing home sales fall, Realtor® confidence survey results, White House blueprint for 10-million home shortage, national housing trends, declines in single-family permits and historical analysis, builder sentiment falls, the remodeling market, regional housing markets, consumer confidence tips up, mortgage rates continue declines, employment, and cost of living.
Want to ramp up your lead generation but don’t want to spend extra cash right now? We have five lead generation ideas for you today that do require an investment of time, but the result is high-impact connection. Meet new people and leave a lasting impression this spring!
Rent instead of buy? Rent out their house instead of sell? Build a house rather than buy one? Sometimes, you can pour hours and hours into a client, only to have them totally take off in a new direction when they sense they are running out of time, money, or patience for the process. Internally you may want scream, cry, or curl up in a little ball, but what your client needs at this moment a voice of reason. In this Denise Live, Denise will share stories and pointers about what to do the next time your client says they want to change plans midstream.
You have leads in your pipeline - do you need fresh ideas to convert? Buyer problems, seller problems, investor problems - you submitted your lead situations to us and Denise is here to help you tackle your client challenges.