Recordings of our monthly Club Zebra PRO telecoaching calls with real estate expert Denise Lones. See the Event Calendar for future call dates.
Most people are overwhelmed by the number of things they need to get done in a given day. When was the last time you whittled yours down to just a few things or focused on the most important things and cleared away the rest of the clutter? Denise will review a winning strategy that you can use to ramp up your productivity and feel less scattered - important for starting 2025 off with a bang or just getting through the holidays!
A lot can go wrong when putting together a lead generation campaign. What works for one agent can easily fail when it isn’t the right fit for your personality, your business style, your target area and audience, or because of a different budget or market. Putting together campaigns that work takes insight, consistency, and flexibility as they mature. Denise guides you through how to create (or fix) your lead generation efforts.
Past clients are the most powerful source of leads in your real estate business. You have already heavily invested both your time and energy into your past clients. Learn how to pursue, support, nourish, and celebrate these relationships and they will sustain and grow your business through-out your career!
In this episode: post-election analysis and housing market implications, national housing inventory analysis and existing home sales, regional market information, builder confidence improves on lowering uncertainty, housing starts, economic news and consumer confidence, mortgage rates, opportunities for growing your real estate business, and answers to your questions.
Are you the agent that past and potential clients from your sphere think of first? Take the mystery out of modern client follow-up and know exactly how much outreach is too much or not enough so that you can better reach your income goals.
Every agent should review their business plan at least once a year and starting before the holidays means being ready for success in the new year. Join Denise as we revisit plans from last year and consider what worked and what needs to be done differently. We will be providing you with a process you can use to evaluate and improve upon your business, to set yourself up for an amazing 2025.
Does conflict with clients make you cringe? How do you react when you or a client has bad news to deliver? Denise is going to illustrate an easy five-step approach that you can use at any situation, allowing you to speak with confidence and set the conversation up for a positive outcome.
Worried where your next transaction is coming from or what you said to a buyer or seller last week? Concerned about your taxes or getting audited? Fearful of accidentally taking a key with you or leaving a door or window unlocked? In real estate, there is a lot to stay on top of. Fear and worry have the job of keeping you vigilant about all the things you need to keep track of, but they can also hold you back, make you question your proven systems and processes, and zap your action potential. Learn how to manage fear and be your best.
This October 2024 in Market Survival Guide: Dramatic year-over-year increases in environmental disasters hit home insurance companies hard, elections and homeownership, national and regional real estate market trends and analysis, new construction cost-to-build remains high, August single family starts were up, consumer price index inflation reaches 2.5 percent, mortgage rates grow, national employment update, advice and opportunities for the fall real estate market, and answers to your questions.
Denise reviews eleven items that every open house should include to set yourself up for success, how to address issues around buyer agency agreements at open houses, and how to get potential buyers who aren’t working with an agent to give you a call.
When selling, there are a number of barriers that sellers put up that keep their home from being sold quickly and for as much money as possible. Everything from pricing to showing restrictions, home condition, and more. How do concessions factor in and do you have a prop to talk about this very important topic?
Many agents have a sheet that addresses fees in their listing presentation, but has it been updated? Are you still stumbling over how to separate out how you get paid from sellers versus how to address buyer brokerage compensation and leaving sellers confused? We have been reworking listing presentations since the end of last year and know how to address this topic with finesse. You don’t need to throw everything away and start over, but you do need compelling information that is laid out in an easy-to-understand format.
It might be at the beginning of your buyer relationship, while touring, or even when writing an offer when the subject comes up - what happens if the buyer and seller cannot come together on buyer brokerage fees? Is the buyer prepared to take care of it? We have TWO props to show you today that cover that very issue and so you aren’t OVEREXPLAINING it and freaking out your buyers. It is a simple concept, that will save you TIME!
It is time to brush off your buyer package, take a look at your buyer process, and ensure that you have material that is compelling and fresh. After all, if buyers are responsible for paying your fee, you need to make sure you have the goods to deliver. Now is not the time to be relying on materials that your company has put together. It is time to WOW with what YOU bring to the table. We are going to go over the sections you should consider having in your Buyer Package as well as some props to frame up the discussion around fees.
This month in Market Survival Guide: Federal interest rate cuts and their impact, mortgage interest rates, presidential election impact on real estate, aggressive home appreciation nationally, national active housing inventory, regional housing market analysis, new construction SFR permitting, multi-family permitting, new construction building barriers, national housing unit starts, consumer price index, understanding lending tools, assumable mortgages, renovation loans, and answers to your questions.
In part two we will be continuing our discussion of listing photo strategy and answering the many questions we received in part one. We will be covering topics like virtual staging, special features, photo staging, preparation, and more.
In part two, we continue our discussion of identifying and overcoming listing issues that get in the way of a successful sale and examine two listings submitted by our members.
First impressions matter and most listings are seen by potential buyers for the first time online. We usually start with the front of the house, but where do you go from there? Overhead drone photos? The powder room? Denise shares her advice for elevating your photo quality and presentation strategy.
Have a listing that isn’t selling? Is it the house? Is it the price? Is it the market? Is it the competition? What is holding your property listing back may not be what you think it is. Denise shows you how to challenge assumptions, zero in on the real issues, and overcome them.