Zebra Report

Our weekly industry newsletter. Explore over a decade of topics, full of tips techniques and topics of interest to real estate agents and brokers just like you!

If You Don't Know Who Your 2026 Buyer Is, You're Already Behind

The median first time buyer is now 40 - your messaging must evolve.

Your Online Presence Matters

Buyers and sellers are judging agents long before they ever make contact, and outdated or inconsistent online profiles quietly push business away. A strong online presence is a powerful - and much neglected - tool for your real estate business. If you want to stop losing referrals before they even meet you, this is the wake-up call you'll want to read.

Get Ready for the 2026 State of the Market

So very excited about this year's State of the Market event. Today I am in California looking at a lot of new construction. You may be thinking new construction has been on a bit of a pause in many places, but not for long!

A Time for Rest

And reenergize for 2026

On the Road With Denise

It is important for everyone in real estate right now – whether you are an agent, a managing broker, an owner, title, mortgage – to be vigilant around anything you get in your inbox on the subject of building better homes.

Is Your Brand Ready for MS Publisher’s End?

Time is running out on Microsoft Publisher, which will be permanently removed from Office 365 subscriptions this coming October 2026. The time to move to a modern, faster publishing tool with tons of convenience is now.

Lessons Learned from Giants

Denise shares insights and influences learned early in her career.

The 55+ Power Buyer

This demographic has the pocketbook, but wants and expects good service.

Stop Assuming Silence from Your Leads Means "No"

Potential clients are unlikely to contact you just because they saw or heard one piece of marketing. Marketing experts know this and that it takes consistency over time to build the credibility that leads to becoming a client. Here are actions you can take to increase your credibility with your potential clients.

10 Things You Need to Know About Middle Housing

Built on expertise developed over years of participation in Washington State's housing industry at every level, Denise shares ten critical points that every real estate agent should know about middle housing and how issues they will encounter in the field.

August Is the Time to Connect!

September can be an incredible time for your real estate business, but you need to start laying the groundwork in August. It is time to connect!

Middle Housing Sales and MLS Data

When it comes to market segments like middle housing, you’ll find that while MLSs have incredible tools you need, but reality is going to create challenges that you should to be aware of.

5 Reform Issues Faced by Housing

Five opportunities for housing industry reform that create more affordable housing with the resources that we already have.

Microsoft Publisher's Days Are Numbered

What's your solution when the world's most popular publishing software goes away?

Get Plugged-In to Your Local Housing Movement

What is your source for regional and local real estate housing changes? Are you an advocate for change in how housing is done in your area? This week, Denise shares the importance of being involved, how to get started, and how it has changed her personal trajectory for success.

Where to Spend Your Marketing Dollars

Success isn't just about closing a deal, it can also mean learning what messaging resonates, understanding why homeowners hesitate, or figuring out which platforms actually drive engagement.

Have You Boarded the Middle Housing Train?

Change is happening not just here in Washington, but all over the United States, as middle housing is adopted as part of the solution to solving the widespread housing shortages and affordability issues. Real estate agents should be at the forefront of this change.

Stressed About Tariffs? Time to Fix Your Focus

The recent aggressive push for tariffs and their widespread use has put consumer awareness into overdrive and freaked-out some of our financial institutions like the stock market. Your clients may be worried, but if you are too focused on global economics, you won't be as effective at helping clients with their needs. Today I am taking a look at what is coming and how you can better prepare to help your clients.