From construction to working with vendors, relocation agencies to retirees, international buyers to luxury listings, there are so many opportunities for finding new business if you know where to look.
Every agent has buyers and sellers sitting on the fence, so join us for a Potential Client Conversion workshop! At this client conversion workshop, agents brought their biggest potential client challenges for Denise's conversion strategy.
Too often agents start a marketing effort without thinking it through and then the campaign falls apart, half-way executed before it can start to yield results. Denise and Shauna discuss how to create a marketing campaign and why right now is the time to plan. We will be covering campaign goals, targeting, budgeting, media, and frequency.
Equestrian, geographical farms, and recreation housing markets have a lot to offer for agents who are willing to develop their knowledge and do more than scratch the surface. Dive into the special client needs of each and how to attract them by speaking their marketing language.
Mailing campaigns can be enormously effective when done right, but they require a careful formula in order to connect with your diverse prospects’ personalities. Join us as we look at four critical parts of effective campaign execution.
Whether you are trying to price a home, develop a solid buyer strategy, or you are looking for lead generation opportunities for yourself, the best tool at your disposal is the MLS. Today we are going to show you six clues to use to find your market sweet spot.
The days of the trifold brochure are gone! What should you do instead? Shauna shows you 5 impactful leave-behinds. Whether you are making an impression at an event, open house, listing presentation, in a neighborhood, or have just met someone, the combination of beautiful print media and online assets can be a great way to wow!
Too often agents start a marketing effort without thinking it through and then the campaign falls apart, half-way executed before it can start to yield results. Denise and Shauna discuss how to create a marketing campaign and why right now is the time to plan. We will be covering campaign goals, targeting, budgeting, media, and frequency.
If your phone isn't ringing it's because your expertise and value proposition isn't making it into your marketing. So many agents rely on “pushing for the sale”. It’s time to go deeper than bland offers of comps and listing updates and give your prospects a real reason to remember you and call when the time is right.
Niche marketing is a targeted campaign at a specific slice of the housing market. It can be geographical, generational, a particular type of property, or even a particular demographic of clientele. Learn how to get started, how long it takes to develop, how to choose your niche and determine if it is viable, and what to do to establish yourself as an expert to your target audience.
Despite the shortage of housing, there are vacant homes everywhere. Vacancy may be listed in public records, in records accessible by your Title company, or they sometimes just stick out in a neighborhood. Why are homes vacant? Is there a marketing opportunity? We are going to dive into five reasons why a home may be vacant, how to investigate, and how to market to the owners if an opportunity exists.
You have leads in your pipeline - do you need fresh ideas to convert? Buyer problems, seller problems, investor problems - you submitted your lead situations to us and Denise is here to help you tackle your client challenges.
Want to ramp up your lead generation but don’t want to spend extra cash right now? We have five lead generation ideas for you today that do require an investment of time, but the result is high-impact connection. Meet new people and leave a lasting impression this spring!
Our industry is poised for big changes this year and consumer perception continues to evolve. The marketing that brought business to your doorstep five years ago may not be the same marketing that will work today. We look at current consumer preferences and how your lead generation strategy should adapt.
One of the most effective ways that real estate agents can regain control over their time is by working with more sellers, but how do you make the pivot? Whether you are thick with buyers and need to make a change or just curious what it would take to find and capture more listings, join us as Denise covers a variety of ways that agents can attract listings.
Sellers are stuck, locked into their low interest rate mortgages. They may want to sell, but many feel like trading in their low-interest rate mortgage is a budget-killer. Learn how to demonstrate stay-or-move scenarios to help potential sellers get into the nitty-gritty numbers so they can truly weigh the benefits of staying or going.
Most real estate professionals don’t think too much about signage. We call the sign company to install a for sale sign or we put out open house signs on the weekend - but when was the last time you really thought about your signage strategy? We are talking about yard arms, riders, sandwich boards, car decals, fun sign props, call-outs, QR codes, and more. There are uses for signs that you probably have never even heard of!
From agents and brokers daily working the real estate trenches, we bring you strategies and insights into what worked best in 2023 and Denise’s advice for continuing these strategies into the new year. Did you struggle this 2023? Time to update your money-maker strategy!
Certain systems are critical to the success of your real estate business. This week, we examine the potential client phase of your business pipeline. These are clients potentially planning a move, but not under contract - yet. If your system isn't ready to nurture them, it's easy for one week to turn into five and the next thing you know they have moved on to someone else. Denise will share her system for tracking, follow-up, and how to move them forward from potential to client.
Want more referrals and return clients? Real business building means staying connected and that means consistently having something of value that your clients don’t already know. Denise brings decades of experience in connecting with clients to this week’s episode, including what makes an effective plan, a strong offer, and how to reliably get it done.