From construction to working with vendors, relocation agencies to retirees, international buyers to luxury listings, there are so many opportunities for finding new business if you know where to look.
Sellers are stuck, locked into their low interest rate mortgages. They may want to sell, but many feel like trading in their low-interest rate mortgage is a budget-killer. Learn how to demonstrate stay-or-move scenarios to help potential sellers get into the nitty-gritty numbers so they can truly weigh the benefits of staying or going.
Most real estate professionals don’t think too much about signage. We call the sign company to install a for sale sign or we put out open house signs on the weekend - but when was the last time you really thought about your signage strategy? We are talking about yard arms, riders, sandwich boards, car decals, fun sign props, call-outs, QR codes, and more. There are uses for signs that you probably have never even heard of!
Want more referrals and return clients? Real business building means staying connected and that means consistently having something of value that your clients don’t already know. Denise brings decades of experience in connecting with clients to this week’s episode, including what makes an effective plan, a strong offer, and how to reliably get it done.
Meet the five must-have visual marketing materials that every successful agent should have in their toolbox: visual bios, listing presentation, buyers package, and the pledge of service - one for buyers and one for sellers. Discover what goes into each, how to use them for top effect, and why each belongs in your business.
Benefit your community, nurture your sense of well-being, and grow your business opportunities by engaging as a volunteer. Has your social sphere wilted this past year under Covid? Learn how to find the right project for your passion and discover its personal and business growth benefits.
Client outreach is life to your real estate business – whether you are marketing for future clients or maintaining relationships with past clients.
Mailing campaigns can be enormously effective when done right, but they require a careful formula in order to connect with your diverse prospects’ personalities. Join us as we look at four critical parts of effective campaign execution.
Denise Lones discusses the importance of setting up for a strong fourth quarter, how to do it, and how that creates a foundation for an even better new year. We'll also be covering strategies for an impactful end-of-the-year and specific systems you should implement this fall.
I'd like to talk about lead generation. Maybe you just groaned. I know. Lead generation is not a topic that makes most agents jump for joy. However, if you don't pay attention to lead generation, then you may as well shut your door and go home. It is an ESSENTIAL tool in your business and must be used consistently.
I want to show you some specific tactics to handle your "Almost Now" clients - some of which may convert them into "Now" clients much sooner than you anticipated.
Persuading mailing-list members, sphere contacts, and geographical farm residents to interact with you - unless you are standing right there - often comes down to how compelling your call-to-action is. Learn how to craft a better one with these insights and examples.
If you've stayed at the same level of production the last two years or if your business is not where you need to be, lead generation is your answer. Over 98% of real estate agents don’t do any form of organized lead generation other than mailing (usually very bad content) to their database.
Unless you have developed a business that is meeting your gross commission income goals consistently through referrals, you need to incorporate a system of lead generation into your business. For many agents, the mere mention of lead generation makes them want to run for the hills. In most cases, this is due to that agent needing to find a good lead generation fit. Remember, what works for the agent up the hall is not necessarily what will work for you. Just as agents have different personalities, they also have different work styles, different market interests and hobbies which can easily translate into niches.
There's nothing as exciting as a group of like-minded individuals! People naturally gravitate to – and enjoy doing business with – people they "click" with. Find out how to maximize relationships to build business in a fun (and profitable) way!
When first starting your business, it was all about getting bigger, right? Growing your database. Doubling your advertising. Expanding your reach. Big big big.
Denise kicks off a five part series on niche marketing. Most agents don't even realize how lucritive niche marketing can be in their market place. When you are shopping for something, don't you want to talk to someone who is positioned as the expert in that area?
In part four of this five part series on niche marketing, Denise talks about how and why it is so important to use social media to connect with your niche.
When you communicate online and you are ready to take action with a business, how long are you expecting before you hear back from them? Find out why this is a particular pet-peeve of Denise and why having a system for handling online leads is crucial.
Denise continues her discussion about responding to online leads. If someone emails you, how do you engage with them and get them to talk to you more? Watcha nd learn the rules of permission marketing.