General Prospecting

From construction to working with vendors, relocation agencies to retirees, international buyers to luxury listings, there are so many opportunities for finding new business if you know where to look.

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36 Point System

Denise talks about how to create a follow-up plan that compliments your business, your personality and your clients. This is where the 36 Point System enters your business toolkit.

Business Boost Ep5: Targeted Prospecting

Learn the eight categories of specialized potential sellers that exist in almost every market, the information they need to take their next step, and how to position yourself as an expert and how to learn about their needs so you can approach them with a message of service, not sales.

Business Boost Ep6: Working New Construction

Learn the types of information you can provide that your builder(s) will be wowed by, how to position yourself as a new construction expert, the different materials and information that potential buyers need, and how to create a follow-up system to keep them engaged with either the product you represent.

Club Call - April 2015 - Finding Business Opportunities in a Tight Market

Throughout the country, areas are hampered by inventory shortages frustrating buyers who cannot buy and homeowners who may want to sell but are worried about their ability to buy. Our buzzword should be location, location, location, but stagnation is the name of the game in many areas. So what is an agent to do? Just as it was up to the entire real estate community to get the market moving four years ago, it is once again up to us to get sellers off the fence and to find opportunities. Join us for a lively discussion and find opportunities in your market - they do exist!

Club Call - August 2013 - Converting Internet Leads

Over the previous two months we have talked about why a website is an important lead generation channel, how to create great content and how to attract visitors and subscribers. This month we'll be taking those visitors and turning them into prospects. Denise has some great conversion facts for you, a step-by-step process for lead conversion and rules that you can build into your business today that will make a difference in how well you nurture your online leads.

Club Call - February 2011 - The 50+ Demographic

Are you ignoring an important growing market demographic? The 50+ market represents the largest segment of our consumer base. Denise shares her tips for client care, follow-up, and how best to serve this important and fast growing group of both baby-boomer and silent-generation clients.

Club Call - July 2014 - Wooing the International Buyer

In this call we discussed the impact that international buyers have had on our market and some statistics that might shock you! You'll learn where our buyers are coming from and how to build a presence that attracts them to work with you. We will discuss what they are buying, talk about how to avoid cultural pitfalls, debunk myths about international buyers, and touch on important marketing topics such as currency, taxes, documentation and more! If you have been noticing international buyers in your market, you'll want to listen to this club call recording!

Club Call - June 2018 - Components of Teaching a Successful Class

Whether your audience is first time home buyers, new investors, downsizing seniors, vacation property buyers or someone else, hosting classes and seminars can be a great way to connect and share your expertise. We'll cover what make a great class, including invitations, advertising, publicity, class materials and follow-up.

Club Call - November 2013 - Luxury Marketing

Denise guides you through the ins-and-outs of catering to the luxury market. Learn the psychology of luxury buyers and sellers, their expectations, critical steps you must take, and things you must and must not say when working with this market. Get realistic expectations of what luxury means in your particular geographic area, how long it might take you to break into the market, and exactly what kinds of tools you need at your disposal to succeed.

Club Call - October 2013 - Vendor Relationships

In this month's call we discuss how to take a second look at the vendors in your database and learn how to turn those vendors into a lead generation faucet. We have a simple three-step process for easily connecting with professional vendors that work with real estate clients. We'll share with you exactly how to wow them enough that they will remember you next time that they meet someone who is looking to buy or sell a home.

Club Call - October 2015 - Filling Your Pipeline, Fast!

Everyone has had a month where counted-on transactions fall apart and you may be faced with an empty pipeline. Join Denise as she shares five tips for getting your pipeline filled in a short amount of time.

Denise Live! Widen Your Sphere When You Volunteer

Benefit your community, nurture your sense of well-being, and grow your business opportunities by engaging as a volunteer. Has your social sphere wilted this past year under Covid? Learn how to find the right project for your passion and discover its personal and business growth benefits.

Fall Essentials: Getting Ready for a Robust Fourth Quarter

Denise Lones discusses the importance of setting up for a strong fourth quarter, how to do it, and how that creates a foundation for an even better new year. We'll also be covering strategies for an impactful end-of-the-year and specific systems you should implement this fall.

Five Simple Truths About Lead Generation

I'd like to talk about lead generation. Maybe you just groaned. I know. Lead generation is not a topic that makes most agents jump for joy. However, if you don't pay attention to lead generation, then you may as well shut your door and go home. It is an ESSENTIAL tool in your business and must be used consistently.

How to Follow Up with 'Almost Now' Clients

I want to show you some specific tactics to handle your "Almost Now" clients - some of which may convert them into "Now" clients much sooner than you anticipated.

Lead Generation is Critical to Your Success

If you've stayed at the same level of production the last two years or if your business is not where you need to be, lead generation is your answer. Over 98% of real estate agents don’t do any form of organized lead generation other than mailing (usually very bad content) to their database.

Lead Generation, Your Way

Unless you have developed a business that is meeting your gross commission income goals consistently through referrals, you need to incorporate a system of lead generation into your business. For many agents, the mere mention of lead generation makes them want to run for the hills. In most cases, this is due to that agent needing to find a good lead generation fit. Remember, what works for the agent up the hall is not necessarily what will work for you. Just as agents have different personalities, they also have different work styles, different market interests and hobbies which can easily translate into niches.

Networking Groups

There's nothing as exciting as a group of like-minded individuals! People naturally gravitate to – and enjoy doing business with – people they "click" with. Find out how to maximize relationships to build business in a fun (and profitable) way!

Niche Marketing - Easier Than You May Think

When first starting your business, it was all about getting bigger, right? Growing your database. Doubling your advertising. Expanding your reach. Big big big.

 
 
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