Buyer Guidance

Your buyers need your help! Learn how to zero-in on what they need to move forward and how to advise your buyer in any housing market, whether they are first-time, a remodeler, new construction, or an investor.

The Four Different Buyer Personality Types And How To Handle Each Of Them

If you've been in the real estate business for any period of time, you've probably noticed that everybody is different. You naturally connect with some clients while others just can't seem to communicate with you. Why is that? Learn to listen for clues to your client's personality and how to talk to them in a way they'll respond to.

Buyer Presentation Agenda

Let's focus on your first meeting with a buyer and how to set the stage for ongoing success. Meetings are always more successful with an agenda! No matter how well you may already know the buyer, be sure to show up with an agenda for the meeting.

Working with Buyers, Part 2: The Initial Buyer Meeting

Part two of our four part series on working with buyers. Don't miss this video which focuses on articulating your value to buyers, the buying process, as well as discussions about financing and marketing conditions. Learn to position yourself as more than an opener of lock-boxes.

How to Create a Buyer Package

When I ask Real Estate agents to show me what services they offer for buyers they usually look at me with a blank stare. They then usually say that they don't have a specific written plan or package for buyers. If this is you then you MUST get this CD. Today's buyers want to know what you do that is different from everyone else. You need to know how to showcase your services and how to show on paper exactly what you have to offer. Buyers packages make you look professional and save you time from running around scrambling to gather materials every time you need to send out some information to new buyers.

How to Handle Any Objection

This CD will teach you how to handle objections in a way that will have you excited for the next one. Objections are a person's way of getting more information, stalling or getting ready to buy or sell. Learn these differences and you are home free. This CD will go through every possible objection while selling real estate and show you the successful way to handle every one of them. Also included is powerful material on how to negotiate and make situations win-win for everyone.

Know Your Product (Most Agents Don't!)

I had a meeting last week with David Maider, a broker with Windermere Real Estate. Dave was in my coaching program for brokers last year, and he has always had great ideas and strong opinions about how to succeed in the real estate business. As a result, he’s cultivated a strong and successful group of agents in his office.

Compare & Contrast, A Property Overview for Buyers

This handy tools allows your buyers to easily compare and contrast multiple properties when you are showing. Make it easy for your clients to evaluate homes when showing multiple properties in one session with our "Compare and Contrast" document.

Absentee Owner The Power of Leverage Letter and Information

During tax season, investors may hit their tipping point when they consider their leverage position. Get them thinking about how they may exchange one property for two or target a new type of investment in a new area.

Pledge of Service, Buyer

This buyer pledge agreement may be provided alongside your MLS-provided Buyer Agency Agreement. Make sure you add any additional services you offer and delete those you don't. You may want to include graphics or icons and any membership logos that are applicable and build your value.

Art of the Close

There's no word in real estate that is more misunderstood than the word closing. It conjures up images of a toothy salesman in a checkered sport coat hawking used cars. It reminds us of all of those times we were asked, "So, are you ready to buy today?"

Win More Clients With Great Buyer Presentations

You've probably at least heard about the power of listing presentations - hopefully you are doing them for your potential sellers too! But have you ever thought about doing a buyer presentation? Set yourself up to be the expert and create a foundation of expectations from the start. Here are the five things that you should include in your buyer presentation and why you should add this tool to your business arsenal.

Client Psychology: How to Better Understand Your Home Buyer's Mind

Do you understand the psychology of your clients or is it still all about you? Many agents have a hard time accepting that it's always about the client and that people want what they want. It's important to understand this human nature and to work with it instead of against it. Here's how.

Working with Buyers, Part 4: Difficult Buyers

We get asked this question almost every month: What do I do when a buyer calls and says, "I need to go look at this house, I think I love it and you need to take me out right now!" What do you do?

Denise Live! 20 Ways to Help Your Buyer Reach a Decision, Part 2

We continue our discussion of how real estate agents can improve their process and create pathways that help buyers reach buying decisions faster. In part 2 we will wrap-up a few last strategies, provide additional details on some we have already covered, and answer the many questions from our audience.

What Buyers Want

Today's home buyers have high expectations of their real estate agent. Do you make the grade? See at a glance what buyers are most concerned about as they begin hunting for a home. Learn what they want from their agent and the results they want from their home search.

Absentee Owner Investor Tipping Point Letter and content on 1031 Exchanges

Investors may hit their tipping point when they learn how to invest their proceeds tax-free with a 1031 Exchange. This letter outlines information on 1031 Exchanges, but we encourage you to enlist the help of an agent who is familiar with these and has resources if you do not.

Absentee Owner Investor Tipping Point Letter and Information

During tax season, investors may hit their tipping point when they learn a high sale may be imminent. Get them thinking about the possibility of selling and changing their investment strategy. This letter includes customization options as well as a median home price graph.

Working with Buyers, Part 1: The Fear Factor

Denise leads you through the first of a four part series on buyers. In this video we talk about how to help buyers with their fears of the market and to get them off the fence. Whatever those fears, you need to be the expert to help them overcome those fears.