It's all about price! As a real estate agent you have a great deal of influence over setting pricing expectations and guiding price decisions. Learn how to approach pricing discussions that set the stage for a successful transaction.
Pricing a home can be difficult. We recommend arriving at a price range a few different ways. Sellers are already looking online and getting confused by the myriad of prices they see for their own property and CMAs they receive from other agents. In order to be different and to have sellers have confidence in your pricing, you need to have more proof than other agents. The Assessed Value Analysis is a great way to look at price a little differently and to gain that confidence.
Want to calculate appreciation rates but not sure how to start? Read this for some great advice!
No comps for the property? Small buyer pool? Home needs updating? The bottom line is "houses sell if they're priced well." Listen to our June Club Zebra call as Denise shares the pricing pitfalls that agents face and what to do about them. If you have properties that linger on the market, she'll show you how to fix the problem and deepen the buyer pool to get your properties SOLD. Curious about how to price different waterfront properties? How to compete with agents who overprice at listing presentations? This call has that and more.
Think you’ve won the listing? Not so fast. It’s time to have the pricing talk. Your seller knows they have what is in demand, they’ve been watching listings in their neighborhood and they know in their hearts that their home is even better. Are you ready to bring them back to reality without alienating your seller?
Whether you are trying to price a home, develop a solid buyer strategy, or you are looking for lead generation opportunities for yourself, the best tool at your disposal is the MLS. Today we are going to show you six clues to use to find your market sweet spot.
Denise made her mark with sellers through weekly reporting. Many agents got out of the habit of seller reporting, but it is one of those services that will keep sellers impressed, even if they don’t like the data. It can also make the case for a price reduction.
Your clients may have heard about middle housing, but what information can you share when things in your area may be changing rapidly? We will provide advice on where to go to find out more about local changes and some tools that you should have with you for client discussions.
You get the call - a seller wants to sell and they have an ADU on the property; or the seller is in an upzoned area wants to sell and isn’t sure of their property value; or maybe the seller wants to sell specifically to a developer because they think they can get more for their property. As a real estate professional, where do you even start? This is a big topic, but we can give you some things to think about when approaching price to give you a good foundation when you get that call.
Today’s sellers are more savvy than ever before. You need to understand their way of thinking and their expectations from a real estate professional, they want a market expert with strategies that will help them win. In other words, in order for you to win, you need to adapt your listing presentation. In part one of this two part series we will be discussing seller psychology, strategy, and the opening conversation you must have with every seller.
It is easy to miss the mark on price in this market. Don’t let the days continue to click by without creating a strategy to reduce the price. Get your seller on board by setting the stage and being honest about how the market is responding to their listing.
Price reduction conversations can be a business minefield, but we are here to help you tread with grace and expertise. Learn how to navigate price reductions and turn pricing conflict into pricing partnership with skills like: setting expectations, now-market-pricing, and being able to clearly explain the pros-and-cons of a stay-or-reduce situation to even the most stubborn of clients.
Do you wonder about pricing or get a knot in your stomach before each listing goes to market, worrying whether pricing recommendation was too high - or was it too low? Denise knows how to price property right the first time and you can’t just do it by looking at comps, square footage, or what other neighborhood homes have sold for.
Many agents are currently operating in a faux market. Curious what that means? Learn how to recognize a faux market, how to both confidently price and protect your clients from bad pricing, and how to communicate pricing strategies when the market isn’t what it seems to be.
Our housing market promises to continue apace with limited inventory for some time, magnifying the ups-and-downs that your potential buyers will feel, but for the home seller, many are just feeling up-up-up! You need to bring them back to a competitive, realistic price and a CMA is absolutely not going to do it.
Top among agent frustrations is when you take on a new listing only to discover that the home you need to price has absolutely no comps. Where do you begin and how do you get it right. Denise has several strategies to get you on the right track, even when the surrounding market is quickly appreciating in value. Learn how to price right, even when you have no comps.
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This is the moment in history, right now, where your clients can afford as much home as they can based on the affordability index that we have right now. What is the housing affordabililty index? What does it mean? Watch and learn.
Assessed values can be a handy yardstick to measure against the market. Homeowners receive property taxes based on their assessed values every year. Learn how to use this figure to talk about the real estate market. The Assessed Value Analysis is an easy worksheet that you can use for a number of different occasions from helping you determine market price to talking with your sellers about a value they are familiar with and more! Presented by Shauna Naf, CEO.
For years, I've talked about the power of pricing properties correctly. As a real estate agent, you can have everything else in place - great marketing materials, a powerful network of contacts, and listings galore. But if you don't use the power of corrective pricing, then you're in a fancy rowboat without a paddle.