Open Houses

Many agents have tried open houses or feel obligated to hosting them. Learn how to turn open houses into a real business creating opportunity and impress your listing at the same time.

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Business Boost Ep4: Open House Success Strategies

In this webinar we will cover: how some agents turned open houses into effective lead generation faucet for their business that they can turn on and off as needed, the components of a memorable open house and what you do before-during-afterwards, how to engage reticent buyers into being excited about working with you, without feeling as if you are pressuring them, and the most effective tools that will give you an enormous advantage over every other open-house agent.

Club Call - March 2013 - Open Houses

The National Association of REALTORS® Open House Weekend is this coming April 20th-21st. Are you ready? Denise has a treasure trove of helpful advice to make the open houses that you host winners. In this month's call we'll be applying the four personality types and learning how they want to be welcomed, what kind of information they are looking for, how to appeal to them before they leave, and how to give them something of value to retain once they are gone.

Club Call - March 2016 - Open House Dynamics

In this call we are going to cover handling very busy open houses, giving energy to slower open houses, the greeting and closing, and the few things you need to have at your open house to really make an impression.

Denise Live! Attracting Sellers to Your Open House

Everyone knows that open houses can be great for connecting with future buyers, but what about future sellers? Open houses can be a great opportunity to grow your listing portfolio - if you know how to do it. Learn strategies to attract sellers and how to develop that opportunity into new listing business.

Denise Live! Real Estate Safety

Although safety is important year-round, as the days get shorter you should still check twice. Are you ready for an emergency? Join us this Tuesday for as we discuss car and personal essentials, how you can be safer with contingency plans.

Denise Live! Virtual Open Houses, Part One

Virtual open houses are here! In part one we cover advertising your open house, why a video isn't just as good and why virtual open houses are here to stay, the equipment you need, how to choose your platform, how to flow your tour, how to take questions and much more.

Denise Live! Virtual Open Houses, Part Two

Virtual open houses are here! In part two we’ll be covering the mechanics of how to prepare for your virtual open house, step-by-step, special considerations, and answering your questions from part one and two.

Hot Open House Tips For The Summertime

Open Houses still remain on my list of top things agents should be doing right now. The market is ripe for buyers that you can educate on the current state of the market. And there is no better place to find them than at an Open House.

Neighborhood Open House Invitation Letter

Can your real estate invitation letters draw more buzz? A special invitation to the neighbors should be part of your plan. We’ve made it easy for you by creating the letter template. Simply add your open house details and contact information!

Neighborhood Open House Safety Letter

Invite neighbors to the open house and show your concern for their safety! "With open houses comes additional traffic to your neighborhood.  Because we do anticipate increased traffic when holding open houses, I am happy to place 'slow down' signs and flags in front of your property during open house hours."

Open House Checklist

In order to make a strong impression at an open house, you need to slow potential buyers down - way down - so they have time to build a relationship with you. While having everything done on this checklist may be a lofty ambition, you will reap the rewards later.

Open House Seller's Report

The open house is over - now what? When a seller's been away from their home for hours they return home anxious to learn how the event has played out. Complete and leave the open house report so they can immediately see how the day has gone.

Open House Welcome Sign

Start a positive interaction before a potential client even walks in the door! It can be intimidating to potential clients to walk inside a strange home, especially if the door is closed. A "welcome" sign conveys an immediate sense of being approachable.

Open Houses

If you're wasting countless hours at open houses just hoping a potential client might wander in, you need a new strategy. Learn how to effectively market your open houses, and boost attendance. We'll also cover a powerful open house tool that allows you to position yourself as an expert and a resource, not a pushy salesperson.

Open Houses

Open houses are an important part of an agents business, especially today! Twenty years ago open houses were very popular, but as technology has taken off they have become more and more unpopular. Find out why technology won't replace open houses and why there is actually a demand for them in today's market.

Open Houses - The Case for Traditional Open Houses in a Wired World

No one knows exactly when open houses became part of the real estate scene. They've been a mainstay of the real estate industry for so long that it's proven impossible to meet a practitioner that can exclaim, "I remember back in the old days when we didn't have open houses!"

Like society in general, the real estate industry has experienced growth - and change - in leaps and bounds. Almost every facet of the real estate industry has changed dramatically in the past century. And many agents are clamoring for the demise of the open house, claiming it's a "dinosaur" from "the old days." These agents feel that the proliferation of online data now available to buyers makes open houses a waste of their time and energies.

Are real estate agents ready to turn their backs on what was originally the lifeblood of their community? Our open houses white paper proposes that agents should not be so quick to dismiss the power of an open house and provides concrete reasons for using this important sales tool.

Open Houses Q and A with Denise and Laura

We've talked a lot about the things that you should do to have a successful open house. In this video Laura Brodniak interviews Denise Lones with your questions about what agents should not do at their open house.

Open Houses, Part 1 - Throw Open the Doors

Think open houses aren't effective in today's tech-driven society? Think again! Open houses - if done strategically - can generate more business than you would ever imagine.

Open Houses, Part 2 - Put On Your Thinking Cap

This week, I want to discuss why it's so important for you to choose the right house for your open house. It's not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that! Instead of letting the house choose you, you need to choose the house! And I'm going to tell you exactly how to do that.

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