Want to build a referral-based business? Check out these tips and strategies for creating a wow experience that your clients will be sure to share with their sphere of influence.

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Denise Live! All About Online Reviews

Online reviews can be a big boon to your business, yet many agents overlook or even avoid asking for reviews altogether. It’s time to change that. Learn how to ask for and receive quality reviews, where people should find your reviews, and how to respond to reviews – even bad ones!

Denise Live! Building Referrals Into Your Retirement

Every successful retirement takes planning, but retiring from real estate takes a little extra to do it right. Don't just wave good-bye and ride off into the sunset - learn how to prepare a business retirement in advance that continues to feed you and support your retirement quality of life.

Denise Live! Referring Clients to Areas You Don't Work In

Sometimes it is as simple as a buyer who is moving out of your area. However, more and more we are seeing buyers broadening their home search into areas unfamiliar to their buyer agent. Learn when it is time to refer, how to find a good agent, how to protect your time, and how to be compensated.

Denise Live! Special Guest Kitty Wallace

Meet our very special guest, Kitty Wallace, managing broker in Cle Elum Washington State for RE/MAX Integrity. Kitty's superb communication skills have served her well through her over two-decades of industry experience and as 2020 Washington State Association of Realtors® President. She has built an amazing, nationwide network of contacts and today we are thrilled to have her with us for a discussion of referrals and building a business of relationships.

Denise Live! Strong Out of Area Referrals

How to find an the right agent anywhere with a strong service record and how to graciously ask for a referral fee from someone you have never met.

Denise Live! The Do’s-and-Don’ts of Real Estate Referrals

Knowing the etiquette of both making and receiving referrals not only paves the way for a more successful relationship with the client, but helps ensure that agents know their referral is both appreciated and in good hands.

Referral Agreement Form

Need to send out or receive a referral? Set expectations with the Referral Agreement! This covers everything from contact information, info about the client and their upcoming transaction, communication expectations, what happens with the client once the transaction is over, and even parameters for ongoing referral dollars. Editable Word Document.

Referral FAQs

Denise answers questions from our readers on creating a referral process and setting expectations.


Denise presents a short tip on Referrals, the lifeline of your business. Are you thanking your referrals the right way? Watch and find out.

Strategic Partners List

Think about all the associates you have in your life and develop a "wholesale" relationship. Make sure these potential referrers know you are in real estate and treat them to exceptional client care. Consider how you would build a relationship.

The Power Of A Wow Experience

Have you ever been wowed? When was the last time you had a business experience that made you want to get on the phone and call everyone you know to tell them about it? I had such an experience recently. I had just finished teaching a class in Yakima. My associate and I faced a long trek home. We were tired and hungry.

The Power of Referrals

Real estate coach Denise Lones shares how referrals have influenced her business over the years and what makes for an incredible referral experience that will impress other agents.

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