Branding Your Business

This is where we cover the ins-and-outs of developing a real estate brand that takes you out of a sea of look-a-likes. Learn how to visually communicate your business values.

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Branding Ideas for Small Businesses and Entrepreneurs

Brand identity has become such an important part of marketing that it is virtually impossible to identify even a single successful company that has not invested heavily in their brand. Unfortunately, few small businesses - and even fewer entrepreneurs or sales people associated with larger organizations - think about the importance of creating a brand.

Simply put, a brand is a visual representation of who you are, what you offer, and what experience the client will have when using your products or services. Brands function as "memory markers," allowing potential customers to quickly tap into an emotional, logical, and cultural experience associated with a brand. A brand is not just a logo, but logos, slogans, color palettes and materials that together create a visual representation that foretells the customer experience and identifies your business.

Download this white paper to learn why branding is critical to your success, what branding mistakes to avoid, how to identify with your target audience, what the parts of a brand are, and what your branding objectives should be.

Club Call - Identifying Your Value

Our first call of 2013 is about helping you help your clients understand the value that you bring to the table and what sets you apart from the competition. We have lots of ideas to help you demonstrate value and ways to be different from the crowd.

Club Call - Making the Most of Your Real Estate Designations

Break out your #2 pencils! We are going to be discussing interesting ways agents are using their designations and certifications to provide you with some inspiration.

Club Call - Your Elevator Speech

What do you say when someone asks you what you do for a living? Does your answer make them ask more questions or turn away awkwardly? We are going to discuss the makings of a great elevator speech so you can be excited for the next time someone asks you that question.

Denise Live! More Than a Logo

A real estate logo can be a great place to start, but on its own you are missing out on the many benefits of a complete real estate brand identity. In this episode we take a look at creative ways that agents are successfully putting logos and brands to use in their real estate business.

Denise Live! Professional Printing, Your Questions Answered

Over the lifetime of your business you are going to need a professional who can do far more than just mass produce listing flyers. A great printing service can be a boon to your professional image for years to come. Guest presenter Shauna Naf has worked with dozens of printers in many different situations and is here to help you with binding, ink, paper choices, finishes, bleeds, and tips for finding a terrific printing service in your area.

Denise Live! The Secret to Incredible Portraits

Are your social profiles and marketing materials still sporting an old photo with last-decade’s haircut still? If your clients are in danger of not recognizing you the first time you meet, then it is definitely time to get an update! Learn to do it right and get an incredible portrait with tips from finding a great portrait photographer, to poses, to what to wear and much more.

Denise Live! Top 5 Visual Marketing Tools

Meet the five must-have visual marketing materials that every successful agent should have in their toolbox: visual bios, listing presentation, buyers package, and the pledge of service - one for buyers and one for sellers. Discover what goes into each, how to use them for top effect, and why each belongs in your business.

Denise Live! Virtual Visuals

Yes, you could send your prospects, buyers, and sellers information through the post – but in today's busy market, who has the time to wait? You need options that can impress and communicate right away. This week we are going to be looking at the best options for putting together CMAs, brochures, listing packages and more, that will impress your clients with both great information and how prepared you are.

Design Styles

Follow along with Denise Lones, President of The Lones Group, as she guides you through the different kinds of design styles - each with visual examples. What resonates with you? Is it the drama of strong ebony paired with crisp white? Does the softness of petal pink and lavender flowers make your heart sing? Are you drawn to timeless combinations such as blue and gold... or a hip palette of lime green and orange? Colors definitely play a part in your design style too.

Don't Be Afraid To Toot Your Own Horn

You are the best, aren't you? Well, if you don't believe you are, then you should seek another profession. Real estate is a competitive industry and selling ourselves is one of the most important skills we need to survive. As kids, we were all instructed to "Play fair," "Don't rock the boat," "Be nice," and "Don't brag." In business, however, we need to learn to toot our own horns and let the world know that we are the best.

Don't Cut Back Double Up Instead

The time has come. In this upside-down economy, it's time to do something special with your marketing. I'm sure you've heard agents discussing what they're going to do. I'm sure you've heard advice-givers saying, "Reduce your marketing and advertising until the market comes back."

Five Actions That Will Doom Your Marketing Campaign To Failure

Most agents look at marketing as a single topic - just one task to perform. Nothing could be further from the truth. Marketing is a multi-faceted endeavor that is so much more than putting your face on a business card and handing it out. Marketing is a cohesive plan of action that gets you noticed and remembered long after your service to the client is completed.

Five Point Elemental Marketing

One of the most important things that a business needs to be aware of is differentiation - branding, marketing and the things that make you stand out. These are the things that attract clients to your business. Follow along with Denise as she goes through the five points that your marketing and branding must follow and several before-and-after case studies.

How Fun is Your Brand?

How fun is your branding? Get fun swag ideas you can use right now, and something for your next event. We also have fun swag ideas just for real estate pros.

How Much Should I Spend On My Marketing?

This is perhaps the most important question a real estate agent - or any business owner, for that matter - could possibly ask. Its significance stems from the fact that your marketing is the engine that drives your business. Without a power source to propel it onwards, your business will stall out and eventually stop completely.

How to Build a Real Estate Brand

Building a brand as a real estate agent is as critical in business as determining your business name, mission statement, your entity, and your processes.

Is Rebranding a Good Idea? Consider a Brand Refresh

A full rebrand is an undertaking that can actually hurt your sales. See how to do a successful brand refresh and what makes it different from a full rebrand.

More Than Just a Transaction - Create a Memorable Experience Instead!

One of my colleagues has been raving about a local business. She keeps telling me, "Denise, you just HAVE to visit this place! It's a local farm that grows apples but it's just amazing on so many levels."

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