Branding Your Business

This is where we cover the ins-and-outs of developing a real estate brand that takes you out of a sea of look-a-likes. Learn how to visually communicate your business values.

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Branding Ideas for Small Businesses and Entrepreneurs

Brand identity has become such an important part of marketing that it is virtually impossible to identify even a single successful company that has not invested heavily in their brand. Unfortunately, few small businesses - and even fewer entrepreneurs or sales people associated with larger organizations - think about the importance of creating a brand.

Simply put, a brand is a visual representation of who you are, what you offer, and what experience the client will have when using your products or services. Brands function as "memory markers," allowing potential customers to quickly tap into an emotional, logical, and cultural experience associated with a brand. A brand is not just a logo, but logos, slogans, color palettes and materials that together create a visual representation that foretells the customer experience and identifies your business.

Download this white paper to learn why branding is critical to your success, what branding mistakes to avoid, how to identify with your target audience, what the parts of a brand are, and what your branding objectives should be.

Club Call - August 2016 - Making the Most of Your Real Estate Designations

Break out your #2 pencils! We are going to be discussing interesting ways agents are using their designations and certifications to provide you with some inspiration.

Club Call - August 2019 - Your Elevator Speech

What do you say when someone asks you what you do for a living? Does your answer make them ask more questions or turn away awkwardly? We are going to discuss the makings of a great elevator speech so you can be excited for the next time someone asks you that question.

Club Call - January 2013 - Identifying Your Value

Our first call of 2013 is about helping you help your clients understand the value that you bring to the table and what sets you apart from the competition. We have lots of ideas to help you demonstrate value and ways to be different from the crowd.

Denise Live! Virtual Visuals

Yes, you could send your prospects, buyers, and sellers information through the post – but in today's busy market, who has the time to wait? You need options that can impress and communicate right away. This week we are going to be looking at the best options for putting together CMAs, brochures, listing packages and more, that will impress your clients with both great information and how prepared you are.

Design Styles

Follow along with Denise Lones, President of The Lones Group, as she guides you through the different kinds of design styles - each with visual examples. What resonates with you? Is it the drama of strong ebony paired with crisp white? Does the softness of petal pink and lavender flowers make your heart sing? Are you drawn to timeless combinations such as blue and gold... or a hip palette of lime green and orange? Colors definitely play a part in your design style too.

Don't Be Afraid To Toot Your Own Horn

You are the best, aren't you? Well, if you don't believe you are, then you should seek another profession. Real estate is a competitive industry and selling ourselves is one of the most important skills we need to survive. As kids, we were all instructed to "Play fair," "Don't rock the boat," "Be nice," and "Don't brag." In business, however, we need to learn to toot our own horns and let the world know that we are the best.

Don't Cut Back Double Up Instead

The time has come. In this upside-down economy, it's time to do something special with your marketing. I'm sure you've heard agents discussing what they're going to do. I'm sure you've heard advice-givers saying, "Reduce your marketing and advertising until the market comes back."

Five Actions That Will Doom Your Marketing Campaign To Failure

Most agents look at marketing as a single topic - just one task to perform. Nothing could be further from the truth. Marketing is a multi-faceted endeavor that is so much more than putting your face on a business card and handing it out. Marketing is a cohesive plan of action that gets you noticed and remembered long after your service to the client is completed.

Five Point Elemental Marketing

One of the most important things that a business needs to be aware of is differentiation - branding, marketing and the things that make you stand out. These are the things that attract clients to your business. Follow along with Denise as she goes through the five points that your marketing and branding must follow and several before-and-after case studies.

How Much Should I Spend On My Marketing?

This is perhaps the most important question a real estate agent - or any business owner, for that matter - could possibly ask. Its significance stems from the fact that your marketing is the engine that drives your business. Without a power source to propel it onwards, your business will stall out and eventually stop completely.

More Than Just a Transaction - Create a Memorable Experience Instead!

One of my colleagues has been raving about a local business. She keeps telling me, "Denise, you just HAVE to visit this place! It's a local farm that grows apples but it's just amazing on so many levels."

Power of Branding

Sit back and learn more about how real estate agents are using the power of branding to grow their business and influence. Whether you are considering creating a brand for your business, need some help accentuating a brand or a logo that you have already created, or just need some additional templates and systems for your business, The Lones Group is here to help!

Real Estate Marketing Blunders And How To Avoid Them

Being a real estate trainer, I am in a unique position. I get to peer into a variety of real estate businesses, see how they do things, and compare. It's quite fun. Of everything a real estate agent does, marketing is the most varied. I have seen some great marketing - and I've seen some really bad marketing. You wouldn't believe some of it. Really.

Successful Brands

Join Denise, founder of The Lones Group, on a journey through her favorite brands from over the past decade. Hear the stories behind three special agents whose brands met and solved problems in their business.

Taking a Great Photo

Getting an updated professional photo can be a necessary part of getting a brand developed. If you have a photo you already use, you should ask yourself some questions. Is this an accurate representation of how I currently come across to clients? Do I look like this? Do I look friendly and approachable? What first impression would someone have of me when looking at this photo? If getting a new photo has just risen to the top of your "to do" list, download this white paper.

The Painted Zebra, Issue 1

Our flagship issue contains tips for listing presentations, rock star agent highlights from the Real Estate Success Summit, experience books, and show-and-tell of incredible branded marketing pieces being used by agents in the field.

The Painted Zebra, Issue 2

In this edition of the Painted Zebra, we are focused on the importance of visual impact – that which makes an impression and conveys your point of difference. It allows potential buyers and sellers as well as current and past clients an easy way to distinguish you from a sea of other real estate agents. We have showcased agents who have found their unique voice and have created a brand that reflects it. We also put a spotlight on the importance of strong visual open house tools to show you how to make your open houses memorable and impressive.

The Painted Zebra, Issue 3

You may wonder how a boutique real estate branding, marketing, and coaching firm in little Bellingham, Washington can know anything about helping real estate agents in Los Angeles, Miami, or even Bennington, Vermont. The answer is quite simple: get to know the agent, get to know their market, get to understand their client base, and from there prescribe and created a customized winning strategy based on their individual business needs, values, authentic self, and talents.

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