Every listing has its challenges, from winning listing presentations to home pricing discussions. We've got all your bases covered when it comes to success with your next listing.
While we recommend that the possibility of price reductions be a part of your initial conversations once you have a listing contract, we know that many agents procrastinate about this. We also realize that many agents bend to seller pressures and list homes with a bias towards the sellers desire rather than pricing based on their professional expertise. However, when the time comes that you know a price reduction is necessary, you will need to take action. If calling the client isn't appropriate, then we hope that you'll find this sample price reduction letter to be a helpful guide.
If you use this letter, don't forget to update it with your own information!
Not sure how to end the relationship in writing after you've spoken with your clients? After you have received the documents to release the listing, send a letter thanking them for the opportunity to work together.
It's time to do your first walk-through of a new listing - do you know what you are looking for? Make sure you get all the details right the first time and use our Listing Walk-Through Checklist! You'll have all the details you need, ready and at your fingertips when you start marketing the property.
Meetings are always more successful with an agenda! No matter how well you may already know the seller, be sure to show up with an agenda for the meeting.
This CD will teach you how to handle objections in a way that will have you excited for the next one. Objections are a person's way of getting more information, stalling or getting ready to buy or sell. Learn these differences and you are home free. This CD will go through every possible objection while selling real estate and show you the successful way to handle every one of them. Also included is powerful material on how to negotiate and make situations win-win for everyone.
Regardless of whether technology is important to you in your personal life, you must step up to the technology plate when it comes to your business. In today's world, providing the widest possible array of online marketing tools is critically important to your success as a listing agent.
As presented by Denise Lones, you will learn how your listing presentation has to evolve to work with today's seller, how to explain your expertise and experience, and how to showcase your listing system in a way that leaves sellers wanting more.
For years, I've talked about the power of pricing properties correctly. As a real estate agent, you can have everything else in place - great marketing materials, a powerful network of contacts, and listings galore. But if you don't use the power of corrective pricing, then you're in a fancy rowboat without a paddle.
The real estate market is more competitive than ever before. There are many changes and keeping up with all of them can be exhausting. The most dramatic changes have to do with the consumer, they have changed their real estate tune and we better start listening.
In Listing Presentation #1 - Polish Your Presentations I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I'm going to look at the first of those categories - pricing - to illustrate how powerful pricing tools can enhance your listing presentation.
Expert tips for listing presentation success in all situations.
Pricing is one of the most challenging and intimidating tasks in the life of a real estate agent, but we all have to face it. The biggest challenge is that part of the listing presentation is based on pricing the home. This sets up either a win-win situation or a lose-lose situation depending on how you handle this very important topic.
Today's savvy sellers require much more information than a CMA and a smile. They expect an in-depth analysis of their local market. They want a customized marketing plan, tailored to their home and their needs. They want to know they are hiring an expert. If your listing presentation isn't one of your most powerful tools, you're going to lose the listing.
Assessed values can be a handy yardstick to measure against the market. Homeowners receive property taxes based on their assessed values every year. Learn how to use this figure to talk about the real estate market. The Assessed Value Analysis is an easy worksheet that you can use for a number of different occasions from helping you determine market price to talking with your sellers about a value they are familiar with and more! Presented by Shauna Naf, CEO.
Many agents are familiar with the concept of qualifying home buyers before taking them out on their first home tour, but few agents apply the same philosophy to the listing side of the transaction. In this follow-up call to our sold-out Get the Listing! seminar, Denise addresses why you should consider adding this to your tool kit, when to do it, how to avoid mistakes that agents make when qualifying their listings, and how this practice can not just save you time, but give you valuable insights that can help you through the entire transaction.
This editable Word Document is a great starter for creating your own new listing checklist. Consider the extra steps you take, eliminate the ones you don't need, and you will always have a system to follow for new listings.
The listing presentation is the crucial key to your life as a real estate agent. It's that one moment where you truly need to shine. But most agents treat the listing presentation as, "just another task." The reality is that today's sellers are expecting more. They want props. They need "show and tell." They want to know EXACTLY what you're going to do and when you're going to do it.
In part three of our focus series on Working with Sellers Denise covers CMAs and the marketing discussion at the listing presentation. You need more than just a CMA, follow along as Denise talks about what that looks like. Then Denise dives into online marketing, its components and how to showcase that during your presentation.