Every listing has its challenges, from winning listing presentations to home pricing discussions. We've got all your bases covered when it comes to success with your next listing.
It's time to do your first walk-through of a new listing - do you know what you are looking for? Make sure you get all the details right the first time and use our Listing Walk-Through Checklist! You'll have all the details you need, ready and at your fingertips when you start marketing the property.
Meetings are always more successful with an agenda! No matter how well you may already know the seller, be sure to show up with an agenda for the meeting.
Not sure how to end the relationship in writing after you've spoken with your clients? After you have received the documents to release the listing, send a letter thanking them for the opportunity to work together.
As presented by Denise Lones, you will learn how your listing presentation has to evolve to work with today's seller, how to explain your expertise and experience, and how to showcase your listing system in a way that leaves sellers wanting more.
Pricing is one of the most challenging and intimidating tasks in the life of a real estate agent, but we all have to face it. The biggest challenge is that part of the listing presentation is based on pricing the home. This sets up either a win-win situation or a lose-lose situation depending on how you handle this very important topic.
The listing presentation is the crucial key to your life as a real estate agent. It's that one moment where you truly need to shine. But most agents treat the listing presentation as, "just another task." The reality is that today's sellers are expecting more. They want props. They need "show and tell." They want to know EXACTLY what you're going to do and when you're going to do it.
In part three of our focus series on Working with Sellers Denise covers CMAs and the marketing discussion at the listing presentation. You need more than just a CMA, follow along as Denise talks about what that looks like. Then Denise dives into online marketing, its components and how to showcase that during your presentation.
The real estate market is more competitive than ever before. There are many changes and keeping up with all of them can be exhausting. The most dramatic changes have to do with the consumer, they have changed their real estate tune and we better start listening.
For years, I've talked about the power of pricing properties correctly. As a real estate agent, you can have everything else in place - great marketing materials, a powerful network of contacts, and listings galore. But if you don't use the power of corrective pricing, then you're in a fancy rowboat without a paddle.
The fourth and final video of our focus series on Working with Sellers. When do you walk away from a listing? It doesn't sound positive, but sometimes agents find themselves in a position where the seller's uncompromising requirements are preventing a home from selling. When that happens, what do you do? Denise has the answer.
Never underestimate the power of presentations. When you are out there competing for a listing you need a competitive edge. Most Real Estate agents rely on generic presentation materials rather than customizing their own. Learn the most important things your potential clients want you to show them and tell them. You need to have a package that clearly presents the advantages of working with you! A Sellers Package should pre-sell you before you ever walk in the door.
What are you going to say to your sellers about their listing?
Negotiation has a bad reputation. From the old image of a used car salesman in a checked sport-coat to the big bank deals we see reported on the nightly news, negotiation has taken on a nasty image. But it shouldn't. Negotiation is an art. It need not be the cruel and cutthroat monster that it appears to be.
Sellers know that the Internet is an important part of how buyers find a home. They're probably already using it to find their next home! Show your sellers what your online marketing plan looks like with this editable marketing plan. Take a look at our sample and then fill in your own!
In October's call we discuss different types of unique homes - from odd lot layouts to downright funky floor plans. Denise covers do's-and-don'ts, how to market them (and maybe get some free marketing in the process) and how to attract that special buyer. We'll also share tips for showing homes with stairs - lots of stairs!
Gone are the days when you can simply show up at a listing presentation with data from your MLS that shows comparable homes. Today's savvy sellers require much more information. They expect an in-depth analysis of their local market. They want a customized marketing plan, tailored to their home and their needs. They want to know they are hiring an expert. And if your listing presentation isn't one of your most powerful tools, you're going to lose the listing.
In this introductory video to our focus series on How to Work With Home Sellers, Denise discusses the concerns of sellers and how to deal with these concerns during the listing presentation with both facts and props.
Learn how to negotiate away from cutting your paycheck!