Lead Generation

The life-blood of your real estate business. From absentee owners to prospecting international buyers, we cover everything you need to choose your market and then dominate it.

Neighborhood New Listing Letter Series

Sending these three simple letters out to the neighbors when Denise got a listing catapulted her business! It can do the same for you. Put the power of these letters to work for you.

36 Point System

Denise talks about how to create a follow-up plan that compliments your business, your personality and your clients. This is where the 36 Point System enters your business toolkit.

Open House Checklist

In order to make a strong impression at an open house, you need to slow potential buyers down - way down - so they have time to build a relationship with you. While having everything done on this checklist may be a lofty ambition, you will reap the rewards later.

Business Boost Ep4: Open House Success Strategies

In this webinar we will cover: how some agents turned open houses into effective lead generation faucet for their business that they can turn on and off as needed, the components of a memorable open house and what you do before-during-afterwards, how to engage reticent buyers into being excited about working with you, without feeling as if you are pressuring them, and the most effective tools that will give you an enormous advantage over every other open-house agent.

Hot Open House Tips For The Summertime

Open Houses still remain on my list of top things agents should be doing right now. The market is ripe for buyers that you can educate on the current state of the market. And there is no better place to find them than at an Open House.

Who's On Your Radar?

Recently, I did an exercise with a group of agents that stunned even me. I had an idea of what it would do, but the final results were amazing. I asked a group of agents to sit down with a blank piece of paper and write out every possible lead they have in their business right now. Anyone that they've remotely talked to about the buying and selling of real estate - whether it's now, six months from now, or a year from now.

How to Follow Up with 'Almost Now' Clients

I want to show you some specific tactics to handle your "Almost Now" clients - some of which may convert them into "Now" clients much sooner than you anticipated.

MLS Shortage Marketing Letter 1

Use this letter to target any shortage from price points, style of home, area, etc

Open Houses - The Case for Traditional Open Houses in a Wired World

No one knows exactly when open houses became part of the real estate scene. They've been a mainstay of the real estate industry for so long that it's proven impossible to meet a practitioner that can exclaim, "I remember back in the old days when we didn't have open houses!"

Like society in general, the real estate industry has experienced growth - and change - in leaps and bounds. Almost every facet of the real estate industry has changed dramatically in the past century. And many agents are clamoring for the demise of the open house, claiming it's a "dinosaur" from "the old days." These agents feel that the proliferation of online data now available to buyers makes open houses a waste of their time and energies.

Are real estate agents ready to turn their backs on what was originally the lifeblood of their community? Our open houses white paper proposes that agents should not be so quick to dismiss the power of an open house and provides concrete reasons for using this important sales tool.

Prospectors - On the Endangered Species List

Over the past five years I have taught thousands of Real Estate Agents and in every class I teach, I ask Real Estate agents how they prospect. Do you know that over 95% of all Real Estate agents tell me that the types of prospecting they do are primarily restricted to past clients, family and friends, sphere of influence and contacts?

Club Call - April 2017 - Adding Impact to Your Geographical Farm

Are you sending mail to your geographical farm, but feel like you need to add a little more oomph to get the results you want? Join Denise as she shares six ways you can make a strong impact within your farm area.

Club Call - September 2013 - Niche Markets

Our topic this month was "From Attorneys to Zen Masters: Growing Your Niche Market." Listen in as Denise covers four different ways to approach niche markets, with a bevy of examples for exactly how to be successful and market to each one. We'll also cover strategies for entering a niche market and how to identify the right niche market for you. Curious about how to break into equestrian properties or the luxury market? Is there a market specialty that you have or wish you had? Denise has some great advice for you in this call.

Business Boost Ep6: Working New Construction

Learn the types of information you can provide that your builder(s) will be wowed by, how to position yourself as a new construction expert, the different materials and information that potential buyers need, and how to create a follow-up system to keep them engaged with either the product you represent.

Business Boost Ep5: Targeted Prospecting

Learn the eight categories of specialized potential sellers that exist in almost every market, the information they need to take their next step, and how to position yourself as an expert and how to learn about their needs so you can approach them with a message of service, not sales.

Who Says Prospecting Doesn't Work

One good thing about a challenging economic climate is that it forces all of us to get a little tougher. Rather than rest on our laurels We have to be smarter and work harder to prosper.

Niche Marketing - Easier Than You May Think

When first starting your business, it was all about getting bigger, right? Growing your database. Doubling your advertising. Expanding your reach. Big big big.

Neighborhood Letter High Demand Sale

This letter can be sent to the area surrounding a listing that has recently sold for a very low days on market, high list to sales price ratio, or for multiple offers. Especially if there are inventory challenges in the greater area, this can spell opportunity for those agents who connect with neighbors and get the word out.

Open House Seller's Report

The open house is over - now what? When a seller's been away from their home for hours they return home anxious to learn how the event has played out. Complete and leave the open house report so they can immediately see how the day has gone.