Get your real estate business on a solid foundation with systems and techniques for time management. Learn how to set and achieve business goals and separate your business from the pack of look-a-likes.
It's time to do your first walk-through of a new listing - do you know what you are looking for? Make sure you get all the details right the first time and use our Listing Walk-Through Checklist! You'll have all the details you need, ready and at your fingertips when you start marketing the property.
Brand identity has become such an important part of marketing that it is virtually impossible to identify even a single successful company that has not invested heavily in their brand. Unfortunately, few small businesses - and even fewer entrepreneurs or sales people associated with larger organizations - think about the importance of creating a brand.
Simply put, a brand is a visual representation of who you are, what you offer, and what experience the client will have when using your products or services. Brands function as "memory markers," allowing potential customers to quickly tap into an emotional, logical, and cultural experience associated with a brand. A brand is not just a logo, but logos, slogans, color palettes and materials that together create a visual representation that foretells the customer experience and identifies your business.
Download this white paper to learn why branding is critical to your success, what branding mistakes to avoid, how to identify with your target audience, what the parts of a brand are, and what your branding objectives should be.
You wouldn't believe how impressed potential buyers and sellers will be by how prepared you are when you implement this car kit!
In order to make a strong impression at an open house, you need to slow potential buyers down - way down - so they have time to build a relationship with you. While having everything done on this checklist may be a lofty ambition, you will reap the rewards later.
"Peak performance" is a concept that cuts across socio-economic classes, across both work and leisure activities, across race, gender, and sexual orientation. We find peak performers in all walks of life, in all parts of the world. The achievement of peak performance can be seen anywhere and everywhere. But it's not seen often.
Our Peak Performance white paper sets a simple reason for this as its foundation: peak performers are not born, they are created.
Denise Lones, a peak performance expert, has guided hundreds of clients to achieve peak performance in their businesses - from real estate agents, to managing brokers, to small business owners and entrepreneurs. Discover how you too can enjoy the benefits of peak performance and download this white paper today.
If you're like most real estate agents, then you find it difficult to track the finite details of your business - your money, the results of your advertising, client retention, days on market numbers, list-to-sale price ratios. The list is truly endless. But, just like filing your income taxes, tracking is an essential task. Have you learned your lesson from last tax season?
Tips for an easy to use and maintain file management system.
Have you recently looked long and hard at your business? A daily examination of our businesses - both the good and the bad - is an opportunity to take action and improve. If we’re always on top of exactly what’s happening, there will be no surprises and we will be better able to deal with the losses and life's speed-bumps when they happen.
This is perhaps the most important question a real estate agent - or any business owner, for that matter - could possibly ask. Its significance stems from the fact that your marketing is the engine that drives your business. Without a power source to propel it onwards, your business will stall out and eventually stop completely.
You know something is very wrong with our industry when a top producing agent - and I'm talking a major player here - calls to inform me that she's going to be getting out of the market.
Discover the power of accountability and the impact that it has on peoples' lives.
Here we are. The holidays are over. Time for a fresh start. Had a bad last year? Put it behind you. It's over and done with. Time for a new you. It's time to figure out what you need to move your business up to the next level.
The time has come. In this upside-down economy, it's time to do something special with your marketing. I'm sure you've heard agents discussing what they're going to do. I'm sure you've heard advice-givers saying, "Reduce your marketing and advertising until the market comes back."
The challenge with the real estate business is that often when you work the hardest is when you get paid the least. In real estate you don't get paid when you call a client, you don't get paid when you list a house, you don't get paid when you do a mailout, you don't get paid when you work on your marketing, and you don't get paid when you do CMA's.
Being a real estate trainer, I am in a unique position. I get to peer into a variety of real estate businesses, see how they do things, and compare. It's quite fun. Of everything a real estate agent does, marketing is the most varied. I have seen some great marketing - and I've seen some really bad marketing. You wouldn't believe some of it. Really.
Most people are conformists, not contrarians. When we're children, society drills it into our heads to "fit in," "follow the crowd," and "avoid making waves." This may work when you're in grammar school, but when it comes to selling real estate the opposite is true. Being a contrarian is your key to big money because it helps you to stand out from the crowd, which is much more important than fitting in.
Her name is Molly. She is professional, dedicated, hard-working, thorough, and she delivers what she promises. She is a real estate agent - and a very good one. I had the pleasure of meeting Molly a number of years ago at a conference that I was teaching at. She was the best-dressed in the class, oozed success and confidence, was the first one in the class every day, wore a name tag and a smile and appeared to be the epitome of a successful real estate agent. This was the last person in the class that I expected to ask me for help in her business.
When you're ready to take a vacation, business will have to continue without you. It's not a vacation if you have to be on the phone, messing with papers and thinking about work the whole time. You need to get away and you need a strategy for fairly compensating an agent who looks after your business while you're gone.