Get your real estate business on a solid foundation with systems and techniques for time management. Learn how to set and achieve business goals and separate your business from the pack of look-a-likes.
It's time to do your first walk-through of a new listing - do you know what you are looking for? Make sure you get all the details right the first time and use our Listing Walk-Through Checklist! You'll have all the details you need, ready and at your fingertips when you start marketing the property.
Brand identity has become such an important part of marketing that it is virtually impossible to identify even a single successful company that has not invested heavily in their brand. Unfortunately, few small businesses - and even fewer entrepreneurs or sales people associated with larger organizations - think about the importance of creating a brand.
Simply put, a brand is a visual representation of who you are, what you offer, and what experience the client will have when using your products or services. Brands function as "memory markers," allowing potential customers to quickly tap into an emotional, logical, and cultural experience associated with a brand. A brand is not just a logo, but logos, slogans, color palettes and materials that together create a visual representation that foretells the customer experience and identifies your business.
Download this white paper to learn why branding is critical to your success, what branding mistakes to avoid, how to identify with your target audience, what the parts of a brand are, and what your branding objectives should be.
"Peak performance" is a concept that cuts across socio-economic classes, across both work and leisure activities, across race, gender, and sexual orientation. We find peak performers in all walks of life, in all parts of the world. The achievement of peak performance can be seen anywhere and everywhere. But it's not seen often.
Our Peak Performance white paper sets a simple reason for this as its foundation: peak performers are not born, they are created.
Denise Lones, a peak performance expert, has guided hundreds of clients to achieve peak performance in their businesses - from real estate agents, to managing brokers, to small business owners and entrepreneurs. Discover how you too can enjoy the benefits of peak performance and download this white paper today.
Remember your save the date cards and check in with your vendor! What else? Oh! Don't forget the thank you notes! We cover all of this and more in this easy-to-follow checklist for client appreciation events.
You wouldn't believe how impressed potential buyers and sellers will be by how prepared you are when you implement this car kit!
When you're ready to take a vacation, business will have to continue without you. It's not a vacation if you have to be on the phone, messing with papers and thinking about work the whole time. You need to get away and you need a strategy for fairly compensating an agent who looks after your business while you're gone.
In order to make a strong impression at an open house, you need to slow potential buyers down - way down - so they have time to build a relationship with you. While having everything done on this checklist may be a lofty ambition, you will reap the rewards later.
Tips for an easy to use and maintain file management system.
With space for appointments, contacts, tasks and notes, this printable worksheet can provide your day with much needed structure so that you can achieve your goals.
If you want to be viewed as a market expert, you must completely understand your local market. Most of this information is easily accessible from your MLS. Every agent must be able to analyze for their marketplace.
If you file by paper, then use this handy form for your client intake to make sure that you cover all your bases when you add a new potential client to your database.
Once you have completed this document, the tasks can go directly into your Dinosaur book or however you manage your tasks. Remember, if these do not represent "now" business, they can be done during your hour of power!
If you're like most real estate agents, then you find it difficult to track the finite details of your business - your money, the results of your advertising, client retention, days on market numbers, list-to-sale price ratios. The list is truly endless. But, just like filing your income taxes, tracking is an essential task. Have you learned your lesson from last tax season?
Our flagship issue contains tips for listing presentations, rock star agent highlights from the Real Estate Success Summit, experience books, and show-and-tell of incredible branded marketing pieces being used by agents in the field.
The challenge with the real estate business is that often when you work the hardest is when you get paid the least. In real estate you don't get paid when you call a client, you don't get paid when you list a house, you don't get paid when you do a mailout, you don't get paid when you work on your marketing, and you don't get paid when you do CMA's.
This is perhaps the most important question a real estate agent - or any business owner, for that matter - could possibly ask. Its significance stems from the fact that your marketing is the engine that drives your business. Without a power source to propel it onwards, your business will stall out and eventually stop completely.
You know them. You talk to them. You work with them. They are those dynamic real estate agents who do well no matter what. The market can crash - but for them, that's okay. They do well anyway. They have that "special something." They never become overwhelmed by anything - not by the market, not by their clients, and not by the day-to-day real estate grind.
Being a real estate trainer, I am in a unique position. I get to peer into a variety of real estate businesses, see how they do things, and compare. It's quite fun. Of everything a real estate agent does, marketing is the most varied. I have seen some great marketing - and I've seen some really bad marketing. You wouldn't believe some of it. Really.