Mastery Forums

Mastery Forums are short webinars that are hosted weekly for our coaching members. Each features a presentation on a topic that we commonly receive questions about and is ten to twenty minutes long. Attendees are also able to participate in the question-anwer session that follows the webinar presentation.

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Creating a Google My Business Listing

Without a strong search engine presence, when people search for you by name they may think you aren't serious about your business. The single best way to dominate searches for your business is by claiming a Google My Business profile. We'll show you how and the many benefits included in this crucial online marketing presence.

Creating Graphically Compelling Emails

Want to add some pizzazz to your emails? Links are great but when you combine them with images it brings your emails to life! Join Shauna as she shows you how to easily take your emails up a notch using screenshots, the snip tool, and Microsoft Outlook to create memorable emails that cause your clients to take action.

Cultivating Client Loyalty Relationships

When the deal is done, how can you be sure your client will return when they are ready to sell again? Investing in client loyalty means future business for you. And it's not just about sellers, learn the keys to inspiring business loyalty among your clients and contacts at this webinar with Denise Lones.

Deciphering the Alphabet Soup of File Types

You are making a banner, getting a shirt printed, or having a web ad done. What files should you be using or sending to your vendors? Join Shauna as she shows you why we have different files for different functions and how you can put this knowledge to work for you.

Developing Financial Awareness

Building financial awareness is a critical part of understanding your real estate business, measuring progress and meeting your goals. Join Denise for a discussion covering budgets, net worth, and the future value calculator.

Difficult Client Conversations

Whether it's commission, disclosure requirements, inspection negotiations, financing errors, listing price changes, time-conflicts, enforcing your business boundaries or something else - there are endless possible challenges for a transaction. How you approach "difficult conversations" matters. Denise will show you how to negotiate these dangerous waters, how to survive them, and how to turn them into something positive.

DMCA, Safe Harbor, and Your Real Estate Website

January 1, 2018 important changes to the Digital Millennium Copyright Act (DMCA) will occur which affect real estate agents who show listings on their website. Learn what the DMCA is, how the Safe Harbor rules are changing, how it affects you and how you can protect yourself from liability at this important webinar.

Domain Names: Your Online Address

Domain names are much more than just a website address. We'll be sharing with you how to pick a good domain name, how to know if it's available, what to consider when buying one, what up-sells like domain privacy are, and we'll address quite a few misconceptions along the way as well. Presented by Randy Bowers, Director of Technology.

Email Signatures: Outlook and Gmail

Is your email signature lacking or do you need help getting it installed? In this webinar we will be looking at a couple popular email platforms, including Gmail and Outlook, and answer a common question about using signatures on mobile devices.

End-of-the-Year Mailers

The end of the year is coming. Do you want to look like the expert and send out some amazing content to your sphere and farm? Join Shauna as she explores some effective ways to convey information on your mail pieces. It is easier than you think!

Excel: Finding and Filters and Freeze Panes, Oh My!

Today we'll be showing you some easy-to-use features in Microsoft Excel which will help you organize your database with sorting and filtering tools. We will also learn how to freeze your panes like the top row so that your column headings stay put while you scroll through your database. During this webinar we will take a look at the basics of Excel organization that will greatly increase your ease of viewing and sharing of data.

Excel: Making Your Spreadsheet Smarter

Microsoft Office expert Heather Stevenson dives deeper into the powerful program of Microsoft Excel. This Mastery Forum presentation covers beginning formulas like Average, Sum, Minimum and Maximum, and how to setup conditional formatting. For example, maybe you want to have a days-on-market number in your Excel spreadsheet turn red when it goes over 60 days. We will also quickly review how to link your data and charts into your Publisher files.

Facebook Events for Real Estate

Take a tour of Facebook's Events feature. We will discuss different kinds of events that you might use this advertising feature for, how settings work, and various ways that you can get your event in front of the right Facebook audience.

Facebook: Ad Retargeting

When advertising, your objective is to put your services in front of people most interested and likely to take action. Retargeting is the practice of marketing to people who are already familiar with your brand and interested in your content. In retail, consumers who are retargeted are 70% more likely to convert. Join us for a webinar that shows you how to leverage this strategy when marketing your services to potential real estate clients.

Facebook: Introduction to Marketing

How to decide if marketing on Facebook is a good fit for your business strategy, a beginner's tour of the Ads Manager and we'll also cover three basic Facebook advertisement strategies for real estate agents.

Facebook: Measuring Marketing with the Facebook Pixel

If you are spending money at Facebook to drive traffic to your website, the Facebook Pixel is an essential tool for tracking those visitors once they arrive at your website. At this webinar we'll show you how to get your Pixel and how to add it to your WordPress website.

Fall Essentials: Getting Ready for a Robust Fourth Quarter

Denise Lones discusses the importance of setting up for a strong fourth quarter, how to do it, and how that creates a foundation for an even better new year. We'll also be covering strategies for an impactful end-of-the-year and specific systems you should implement this fall.

Famine Proofing Your Business

How do you famine proof your business? In this webinar Denise will discuss how to create layers in your business that will help to keep you consistently producing. Every successful business has layers of excellence and Denise will show you what you need to do in your business to get your layers in order. If you think of your favorite restaurant you can see the layering effect in action,  great food, great atmosphere, great pricing. Let Denise help you define and plan your layers of success.

Finding Fabulous Photos

Need to spruce up a mailer and give it life? Need a great photo for your buyer or seller package? Putting together a blog post and need it to pop? Join Shauna as she shows you some different stock photography sites, how to find good photos, stock photo site membership options, what you need to know about licensing and more!

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