Gina Garcia
Logo
Colors
Fonts
Gina already had 20 years of experience under her belt in the competitive San Antonio, Texas market when she contacted us. She had seen great success, but had run herself ragged doing it. She had a big team, then lost confidence in delegation when her team let her down again and again. This time, she was ready to start from scratch with a simplified business model that she could handle primarily on her own. Furthermore, her husband had stage 4 kidney failure and she needed to simplify so she could focus time on him.
The Plan
Starting from scratch with Gina was a great way to help her determine what was working and what was not. She definitely needed an eye-catching brand that would help her stand out in her market. Her database is full of repeat clients and referrals, and her favorite niches include young families and veterans. In every situation, she takes pride in educating her clients to get the best deal. She herself is an eager learner and learning how to give her the power of data in her MLS was going to be a strong component of her success. She had also amassed an amazing past client list that was one of her biggest assets - we definitely needed to help her take advantage of that.
Her Brand
Gina needed a brand that would appeal to all ages and convey her experience, authority, and approachability. The logo we developed for her uses her middle initial in an elegant script font to connect her first and last names. The asymmetrical curve over the footer helps the whole structure feel relaxed but grounded. The gentle texture in the background and tone-on-tone leaf overlays fill up her design without detracting from the vital content. Gina's new brand conveys her experience and industry savvy.
Systems Built
Foundations
Letterhead, Envelopes, Notecard, Calendar templates, and Trifold brochure
Property Marketing
2- and 4-page house flyers, just listed cards, home book cover, special feature cards, Letters for Listings series, and more
Past Client Campaign
Annual Client Review report and event materials
Potential Client System
Neighborhood appreciation examples, rent vs own, interest rate payment sheet, and infographics.
BombBomb Email and Zoom Video Templates
Gina's brand shines when she sends a BombBomb video email or uses Zoom with a client.
Farm Campaign Materials
A custom version of her Database Campaign Materials.
Quarterly Market Stats Package
12-page booklet with charts for explaining her local housing market.
Listing Presentation System
Listing Package, Pledge of Service, Presentation Boards, Experience Book, Pricing Tools, and more.
Visual Bio
Visually articulates her value and difference to prospective clients.
Open House System
Amenities map, welcome sign, community datasheets, and tour of homes book for interested buyers.
Website
Custom built, hyper-local, mobile friendly, fully managed, and client focused.
Online Profiles Tune-Up
Branded social media banners and performance tune-up.
Results
Part-way through Mastery, Gina discovered she was a suitable donor for her husband and she took time off to help them both through the process.Gina is continuing to market to her past clients and database as well as a farm area that she has had a lot of listing success in. We are very proud of all that Gina has accomplished. She even remodeled her office while working with us!
From Gina
"This company is awesome! All the people are so nice and very proactive. They understand their jobs and do it extremely well which is so refreshing in today's market. The branding was superb, their real estate materials are so easy to follow but yet so informative. I feel like I have my own marketing department with The Lones Group. If you are looking to get your own brand or redo your brand, this is the company to go to. The branding is not generic at all. It is very personal to your style and how your promote yourself to your past and potential clients. Not only do they help with branding, but they also educate you on how to display and present the real estate materials they offer. You will understand how to present statistics and graphs that will impress your clients. No matter what market you are in these materials, presentations, etc, will help a Realtor feel more confident, professional and educated."
