Barbara Clark

Barbara has been working with The Lones Group since 2010 when she was enrolled in our EVOLVE coaching group. During her EVOLVE year, we built her brand, applied it to her property marketing materials, client communication, listing materials, buyer materials, website, and more. Barbara's attention to concierge care was already impressive and she had a strong client base despite only having been an agent for about five years when she started working with us. In her previous career, she had proven her commitment to making properties look their best as a designer - skills that we knew needed to be celebrated in her brand and materials.

The Plan

After ten years using her well-known brown and gold brand, Barbara Clark decided she was ready for a brand refresh. Barbara specializes in waterfront and luxury residential real estate in Edmonds, Washington, and is known for exceptional service, staging and interior design expertise, and lifelong client care.

Her Brand

She inspired us with a gorgeous sunset color palette. Using her elegant name treatment and updating the energetic swirls from her original brand, we created a fresh new look that embodies Barbara's fun, sweet, and classy personality.

Barbara had a unique vision for her monogram logo, which ended up tying the whole brand together. She sketched a calligraphy-style B with a loopy C, and our team created a graphic that brought her vision to life. The final logo perfectly blends the swirls and name treatment she had loved from her original brand.

Barbara collaborated with us every step of the way to achieve her new look, and we couldn't be happier with the result.

Systems Built

Foundations
Foundations

Foundations

Foundations

Letterhead, Envelopes, Notecard, and more

Property Marketing
Property Marketing

Property Marketing

Property Marketing

2- and 4-page house flyers, just listed cards, and more

Database Campaign Materials
Database Campaign Materials

Database Campaign Materials

Database Campaign Materials

5.5 x 11 postcard, 8.5 x 11 flat postcard, and 8.5 x 11 foldover mailer

Website
Website

Website

Website

Custom built, hyper-local, mobile friendly, fully managed, and client focused.

Results

Between 2010 (when we first started working with Barbara) and 2021, her total annual transaction units increased by 314% and her total volume a whopping 1536%.

That actually means her per-transaction volume increased by 295%, meaning she is strategically earning more per transaction, allowing her to focus more on quality versus quantity. That is smart business!

From Barbara

"Denise is passionate about providing her clients with creative tools and solutions in order to develop their full potential. She possesses a rare blend of expertise, insight and compassion which allows for a 'custom-fit' coaching experience. The results have exceeded my highest expectations."