Karmin Pincus

Karmin had a strong logo already-established for her military relocation niche market, but needed an equally-strong brand to enhance this along with materials and systems. As a veteran and military wife, Karmin is uniquely qualified to help military personnel buy property, sometimes sight-unseen, and sell that property should the homeowner receive a Permanent Change of Station (PCS - hence, the name). Since Karmin serves a very unique market, she required specialized systems - perhaps more than the average agent since many of her clients never even meet with her face-to-face until they move to the area after relocation.

The Plan

Karmin required special lead generation materials, a robust website, social media templates, and buyer and seller consultation materials that she can use virtually - wherever in the world her clients are, and whatever timezone they are in, she can be right there, providing great service and making their upcoming transition as easy as possible.

Her Brand

Karmin built brand equity with a strong logo before she started work with us and she needed an equally strong brand to support it. When considering her clients' needs, she wanted to emphasize her extensive knowledge, reliable service, and authenticity. Simplicity in her design allowed her established logo to shine. She is a patriot to the core, and she wanted home imagery and a signature font to harmonize with the tagline "Home is where you make it."

Finally, functionality took precedence over all else, as her clients need to extract critical information efficiently. A strong linear structure keeps important elements and contact info organized. Organic textures and a simple image of a flag on the pillar of a home softens the austere navy-and-gold color palette. Generous whitespace enables easy reading, and pertinent content is at your fingertips. This brand conveys a feeling of pride and home that we can all relate to, and is a good reminder that home really is where we make it.

Systems Built

Foundations
Foundations

Foundations

Foundations

Letterhead, Envelopes, Notecard, Calendar templates, and Trifold brochure

Property Marketing
Property Marketing

Property Marketing

Property Marketing

2- and 4-page house flyers, just listed cards, home book cover, special feature cards, Letters for Listings series, and more

Database Campaign Materials
Database Campaign Materials

Database Campaign Materials

Database Campaign Materials

5.5 x 11 postcard, 8.5 x 11 flat postcard, and 8.5 x 11 foldover mailer

Relocation Materials
Relocation Materials

Relocation Materials

Relocation Materials

Custom designed support for military clientele, including community information.

Buyer System
Buyer System

Buyer System

Buyer System

Buyer consultation package, virtual meeting tools, VA loan information and more.

Listing Presentation System
Listing Presentation System

Listing Presentation System

Listing Presentation System

Listing Presentation System and Virtual Listing Consultation Tools.

Social Media Templates
Social Media Templates

Social Media Templates

Social Media Templates

Branded banners and tools for accompanying social media posts.

Potential Client System
Potential Client System

Potential Client System

Potential Client System

Neighborhood appreciation examples, rent vs own, interest rate payment sheet, and infographics.

Post-Closing Program
Post-Closing Program

Post-Closing Program

Post-Closing Program

Review Request Templates, Seasonal Maintenance Guide, Capital Gains Sheet

Website
Website

Website

Website

Custom built, hyper-local, mobile friendly, fully managed, and client focused.

Online Profiles Tune-Up
Online Profiles Tune-Up

Online Profiles Tune-Up

Online Profiles Tune-Up

Branded social media banners and performance tune-up.

Results

Karmin began working with us in mid-2019 and we delivered her systems throughout the second half of 2019 and 2020.

Over 2019 and 2020, she more than doubled her number of transactions (107% increase) and increased her volume by 125.2%.

In 2021, she had increased her transactions another 6.9% over 2020, but her volume increased by another 42.6% over 2020.