Alina Araujo

Alina was a fairly new licensee when she came to us in 2019. She had been working as a real estate agent since 2015 and was ready to take things up a notch. She was doing a few open houses a month, had been using her company materials for new buyers, listings, and for mailing to her database and to her farm (utilizing Corefact). She was also getting leads from her company's relocation department (with a big referral fee due upon closing) and had also been working with a lot of first-time homebuyers. With the market changing and inventory becoming scarcer, she needed to make the listing side of her business stronger so she could secure more listings.

The Plan

Alina needed to refine her listing presentation system and replace her company-branded, general mailings with custom-branded materials that were much more eye-catching and included local MLS stats and sold information. We also felt that she was a natural to be doing more video and social media, so we needed to build systems for that side of her business as well. Since she already liked working with buyers and getting new clients through open houses, we planned to build a system for that as well.

Her Brand

Alina's brand is inspired by luxury hotel branding; dark and dramatic with a hint of shine. Our goal for her brand was to provide her clients with the feeling of luxury without excluding any price point. Her logo is comprised of an elegant and abstract sunburst logo and gorgeous monogram, which we expand in her full name treatment. We used the official font of her brokerage for headlines and body text, which we paired with a powerful yet elegant serif font to give her brand some punch. While most of her marketing materials have a dark background, we have provided her with light alternate options to keep her brand as adaptable as her business. Alina's bold new brand design is the look she needs to bring her professional vision to fruition.

Systems Built

Foundations
Foundations

Foundations

Foundations

Letterhead, Envelopes, Notecard, Calendar templates, and Trifold brochure

Property Marketing
Property Marketing

Property Marketing

Property Marketing

2- and 4-page house flyers, just listed cards, home book cover, special feature cards, Letters for Listings series, and more

Database Campaign Materials
Database Campaign Materials

Database Campaign Materials

Database Campaign Materials

5.5 x 11 postcard, 8.5 x 11 flat postcard, and 8.5 x 11 foldover mailer

Past Client Campaign
Past Client Campaign

Past Client Campaign

Past Client Campaign

Annual Client Review report and event materials

Farm Campaign Materials
Farm Campaign Materials

Farm Campaign Materials

Farm Campaign Materials

A custom version of her Database Campaign Materials.

Listing Presentation System
Listing Presentation System

Listing Presentation System

Listing Presentation System

Listing Package, Pledge of Service, Presentation Boards, Experience Book, Pricing Tools, and more.

Open House System
Open House System

Open House System

Open House System

Amenities map, welcome sign, community datasheets, and tour of homes book for interested buyers.

Relocation Materials
Relocation Materials

Relocation Materials

Relocation Materials

Custom designed support for her relocation leads.

Buyer System
Buyer System

Buyer System

Buyer System

Tools for educating and setting buyer expectations.

Potential Client System
Potential Client System

Potential Client System

Potential Client System

Neighborhood appreciation examples, rent vs own, interest rate payment sheet, and infographics.

Post-Closing Program
Post-Closing Program

Post-Closing Program

Post-Closing Program

Review Request Templates, Seasonal Maintenance Guide, Capital Gains Sheet

Website
Website

Website

Website

Custom built, hyper-local, mobile friendly, fully managed, and client focused.

Video Intro
Video Intro

Video Intro

Video Intro

A branded front-end to use as the beginning of any videos she creates.

Online Profiles Tune-Up
Online Profiles Tune-Up

Online Profiles Tune-Up

Online Profiles Tune-Up

Branded social media banners and performance tune-up.

Social Media Templates
Social Media Templates

Social Media Templates

Social Media Templates

Branded banners and tools for accompanying social media posts.

Results

Alina started working with us in March of 2019 and we began delivering her materials throughout 2019 and 2020.

Between 2018 and 2020, Alina increased her business by 175%, almost tripling the number of transactions.

In 2020, she had her first $1 Million listing. In 2021 she listed 3 more.

She is now working on hiring an assistant and exploring farming a luxury area.

From Alina

"My business in 2020 was the best year of my career and I know that [your system] had a HUGE part it in!!!!! So, from the bottom of my heart, THANK YOU!

I love spreading the word about your company and how it has helped me and in my business! The more people I tell, the better I feel."