Logo

Colors

Fonts

Marion, Jennifer, Cara and Erin McGuire are more than the average real estate family. They are multi-generational partners following in the well-laid footsteps that their mother, Marion, began in 1983. This dynamic foursome needed a memorable brand that tied their Irish roots to their Arizona market.

The Plan

This was a powerhouse family that needed to harness this power by working under a uniform brand and systems. Each member essentially had their own real estate business to tend with Erin providing administrative support. This was definitely a situation in which the whole was greater than the sum of the parts. They needed a strong and memorable brand that would stand out in their market and systems that each of them could take and run with.

Their Brand

The McGuire Partners requested a modern mid-century brand that ties back to their Irish roots. Their unified bond is illustrated via their custom logo that features four hearts woven together in a Celtic-knot fashion, and set in muted silver. Their logo emblem is perfectly complemented by a matching pattern that imitates breeze blocks found in Southwest architecture. Their portrait is built into the footer of their brand to provide a dramatic, memorable appearance. The brand features a chic limited palette of Kelly green and charcoal grey. The font selection combines a contemporary sans-serif font for headlines, a classic, easy-to-read serif font for the body and contact fonts, and a bold script font for their name. Their brand also features a powerful black-and-white team portrait as a distinguishing asset. The key was to stand out and in a sea of desert and cactus, this modern, strong, green and black brand really does the job!