McGuire Partners

Marion, Jennifer, Cara and Erin McGuire are more than the average real estate family. They are multi-generational partners following in the well-laid footsteps that their mother, Marion, began in 1983. This dynamic foursome needed a memorable brand that tied their Irish roots to their Arizona market.

The Plan

This was a powerhouse family that needed to harness this power by working under a uniform brand and systems. Each member essentially had their own real estate business to tend with Erin providing administrative support. This was definitely a situation in which the whole was greater than the sum of the parts. They needed a strong and memorable brand that would stand out in their market and systems that each of them could take and run with.

Their Brand

The McGuire Partners requested a modern mid-century brand that ties back to their Irish roots. Their unified bond is illustrated via their custom logo that features four hearts woven together in a Celtic-knot fashion, and set in muted silver. Their logo emblem is perfectly complemented by a matching pattern that imitates breeze blocks found in Southwest architecture. Their portrait is built into the footer of their brand to provide a dramatic, memorable appearance. The brand features a chic limited palette of Kelly green and charcoal grey. The font selection combines a contemporary sans-serif font for headlines, a classic, easy-to-read serif font for the body and contact fonts, and a bold script font for their name. Their brand also features a powerful black-and-white team portrait as a distinguishing asset. The key was to stand out and in a sea of desert and cactus, this modern, strong, green and black brand really does the job!

Systems Built

Foundations
Foundations

Foundations

Foundations

Letterhead, Envelopes, Notecard, Calendar templates, and Trifold brochure

Property Marketing
Property Marketing

Property Marketing

Property Marketing

2- and 4-page house flyers, just listed cards, home book cover, special feature cards, Letters for Listings series, and more

Database Campaign Materials
Database Campaign Materials

Database Campaign Materials

Database Campaign Materials

5.5 x 11 postcard, 8.5 x 11 flat postcard, and 8.5 x 11 foldover mailer

Listing Presentation System
Listing Presentation System

Listing Presentation System

Listing Presentation System

Listing Package, Pledge of Service, Presentation Boards, Experience Book, Pricing Tools, and more.

Website
Website

Website

Website

Custom built, hyper-local, mobile friendly, fully managed, and client focused.

From McGuire Partners

"We were very happy with The Lones Group's Marketing and Branding help!"