Karen had been in the business for 18 years when she decided to take her business to the next level with Mastery. She had been working 100% by referral, had not been focused at marketing outside of that, but was ready to and wanted to do it right. She had some background with some other, more generic, coaching programs, but just wasn't getting the individual help or custom materials she needed. She was also ready to dive into some research and become a go-to resource for her local area. She is very active, and really enjoys connecting with people - a skill we planned to hone with her.
Karen had all the right stuff - attention to detail, she loved connecting, she takes a systems-based approach to her business. In addition to focusing on building campaigns for her past clients and database, she needed a campaign for her farm area. Her campaigns would need to include both eye-catching mail and live connections.
Karen already was using a logo element, a key, that she wanted to evolve with. We tightened up the logo, refined the color palette she wanted to use, and pulled the whole brand together with photo visuals and gradients.
Letterhead, Envelopes, Notecard, Calendar templates, and Trifold brochure
2- and 4-page house flyers, just listed cards, home book cover, special feature cards, Letters for Listings series, and more
Past Client Campaign
Annual Client Review report and event materials
Database Campaign Materials
5.5 x 11 postcard, 8.5 x 11 flat postcard, and 8.5 x 11 foldover mailer
Listing Presentation System
Listing Package, Pledge of Service, Presentation Boards, Experience Book, Pricing Tools, and more.
Open House System
Amenities map, welcome sign, community datasheets, and tour of homes book for interested buyers.
Seniors Lead Generation Materials
For marketing to seniors and for working with them on their next step.
Tools for educating and setting buyer expectations.
Review Request Templates, Seasonal Maintenance Guide, Capital Gains Sheet
Custom built, hyper-local, mobile friendly, fully managed, and client focused.
Online Profiles Tune-Up
Branded social media banners and performance tune-up.
Social Media Templates
Branded banners and tools for accompanying social media posts.