Francine Schneider
Logo
Colors
Fonts
Francine had relocated from Montreal to the Bellevue area in 2008. She started in professional staging and turned it into a thriving real estate career. Francine saw the benefit of specialization and chose to create a niche market in luxury homes and condos as well as new construction. She knew that having a polished brand and systems would elevate her business.
The Plan
Francine is a very smart agent who knows what works and does not work for her. She had a vision of what she wanted her business to be. She indicated what lead generation opportunities she wanted to go after and how she worked best. Our biggest challenge was just keeping up with everything Francine wanted to accomplish! But we knew that we would work great together since she was quick with feedback and direction, and also valued our expertise.
Her Brand
Francine was drawn to classic beauty and was drawn to black, silver, and white with a strong red accent. She wanted a strong brand that would be applicable to any location. Her French Canadian heritage influenced the fleur-de-lis emblem at the top of her brand as well as the repeated fleur-de-lis in her name treatment. The script font emphasizes luxury and her personal approach. Gentle tone-on-tone swirls keep the dark background soft.
Many of Francine's branded materials were built in both darka nd light versions, allowing her to mix and match as the occasion called for.
Systems Built
Foundations
Letterhead, Envelopes, Notecard, Calendar templates, and Trifold brochure
Database Campaign Materials
Annual Client Review report and event materials
Post-Closing Program
Review Request Templates, Seasonal Maintenance Guide, Capital Gains Sheet
Expired Listings Program
12-Week letter Campaign, Neighborhood Review, and Selling System.
Farm Campaign Materials
A custom version of her Database Campaign Materials.
Listing Presentation System
Listing Package, Pledge of Service, Presentation Boards, Experience Book, Pricing Tools, and more.
Luxury Listing System
Expanded home brochure with community sheets and trifold template.
Pricing Props
Days on Market, Market redictor, Sales Analysis, Absorption Rate, Shell Game and more.
Website
Custom built, hyper-local, mobile friendly, fully managed, and client focused.
Online Profiles Tune-Up
Branded social media banners and performance tune-up.
Social Media Templates
Branded banners and tools for accompanying social media posts.
Results
Shortly after we finished Francine's projects, she relocated to New Mexico (a long-time goal) and began her career anew. She was able to easily make a new start and take off running due to the time she invested with us, refining her systems and processes.
From Francine
"I just want to share something with you all because you are the reason for these compliments. I have a new listing as of last Friday and one of the brokers who visited my listing called me to talk about my branding, flyers, special features notes on the wall, business card - the marketing all together. He told me that it was spectacular, very professional, classy and that it says a lot about me. He added, "you are a star!"
Needless to say, I was speechless over the phone, didn't know what to say - never happened before. He hasn't even seen my website yet. In any case - I want to thank you all because without you guys, this wouldn't have happened. I feel blessed to have you in my corner for all my new marketing materials - and trust me, I will use it all!!!"
