Lynly Callaway is the type of agent who has a strong sense of modern design and a competent business style. We had built a brand for Lynly and applied it to a number of her business systems back in 2010. However, she was ready for a brand refresh nearly a decade later! Lynly had established a lot of brand equity in her key logo and Tiffany-blue color scheme, so we wanted to lighten it up without getting rid of her secret sauce.
Previously, Lynly hired our design team to create branding for her, but as time went on she found her design style had changed. She had decided she had moved away from the doors and dark lines and colored background of her former brand, but wanted to continue using the most distinguishable elements that her clients would recognize - the key, Tiffany blue, her engaging photo, and signature. Her new refreshed brand combines Windermere's new pointed-rectangle sign shape and the new Windermere logo and fonts, the key from her former logo in a modern circle emblem, her signature colors, airy backgrounds, a personal-looking logo with her original tagline, and a chic new portrait.
Through the years, Lynly's business has stayed true to her unique style, and her new brand reflects just that. With these new polished systems in hand, she was ready to dominate at a listing presentation or impress her past clients with her signature style.
Letterhead, Envelopes, Notecard, Calendar templates, and Trifold brochure
2- and 4-page house flyers, just listed cards, home book cover, special feature cards, Letters for Listings series, and more
Database Campaign Materials
5.5 x 11 postcard, 8.5 x 11 flat postcard, and 8.5 x 11 foldover mailer
Twelve month Letter Campaign, Quarterly Report, Tipping Point Letters
4-page brochure with visual bio, loan information, buying process, and service detail.
Listing Presentation System
Listing Package, Pledge of Service, Presentation Boards, Experience Book, Pricing Tools, and more.
4-page brochure with visual bio, and full-spread services presentation.