Lynly Callaway

Lynly Callaway is the type of agent who has a strong sense of modern design and a competent business style. We had built a brand for Lynly and applied it to a number of her business systems back in 2010. However, she was ready for a brand refresh nearly a decade later! Lynly had established a lot of brand equity in her key logo and Tiffany-blue color scheme, so we wanted to lighten it up without getting rid of her secret sauce.

The Plan

Previously, Lynly hired our design team to create branding for her, but as time went on she found her design style had changed. She had decided she had moved away from the doors and dark lines and colored background of her former brand, but wanted to continue using the most distinguishable elements that her clients would recognize - the key, Tiffany blue, her engaging photo, and signature. Her new refreshed brand combines Windermere's new pointed-rectangle sign shape and the new Windermere logo and fonts, the key from her former logo in a modern circle emblem, her signature colors, airy backgrounds, a personal-looking logo with her original tagline, and a chic new portrait.

Her Brand

Through the years, Lynly's business has stayed true to her unique style, and her new brand reflects just that. With these new polished systems in hand, she was ready to dominate at a listing presentation or impress her past clients with her signature style.

Systems Built

Foundations
Foundations

Foundations

Foundations

Letterhead, Envelopes, Notecard, Calendar templates, and Trifold brochure

Property Marketing
Property Marketing

Property Marketing

Property Marketing

2- and 4-page house flyers, just listed cards, home book cover, special feature cards, Letters for Listings series, and more

Database Campaign Materials
Database Campaign Materials

Database Campaign Materials

Database Campaign Materials

5.5 x 11 postcard, 8.5 x 11 flat postcard, and 8.5 x 11 foldover mailer

Absentee Owners
Absentee Owners

Absentee Owners

Absentee Owners

Twelve month Letter Campaign, Quarterly Report, Tipping Point Letters

Buyer Brochure
Buyer Brochure

Buyer Brochure

Buyer Brochure

4-page brochure with visual bio, loan information, buying process, and service detail.

Listing Presentation System
Listing Presentation System

Listing Presentation System

Listing Presentation System

Listing Package, Pledge of Service, Presentation Boards, Experience Book, Pricing Tools, and more.

Seller Brochure
Seller Brochure

Seller Brochure

Seller Brochure

4-page brochure with visual bio, and full-spread services presentation.

From Lynly

"The first few years I was in this business my marketing materials were completely random and not easily recognizable or consistent. I even tried working with a couple of graphic designers to at least establish a logo that I liked, and none of the ideas they came up with ever seemed to fit what I was looking for. The Lones Group took the time to really assess my personality, style, likes/dislikes, and it made all of the difference in the world. They nailed it, conceptually. Then we were able to work through the little details until I was completely satisfied.

"Now, people comment that they 'think of me,' whenever they see a vintage key or something in the Tiffany-blue color that I utilize in my branding. That's how I know the power of branding is working! I am very grateful to The Lones Group for helping me create a brand that I love, and that sets me apart from other agents."