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Branding Ideas for Small Businesses and Entrepreneurs
Brand identity has become such an important part of marketing that it is virtually impossible to identify even a single successful company that has not invested heavily in their brand. Unfortunately, few small businesses - and even fewer entrepreneurs or sales people associated with larger organizations - think about the importance of creating a brand.
Simply put, a brand is a visual representation of who you are, what you offer, and what experience the client will have when using your products or services. Brands function as "memory markers," allowing potential customers to quickly tap into an emotional, logical, and cultural experience associated with a brand. A brand is not just a logo, but logos, slogans, color palettes and materials that together create a visual representation that foretells the customer experience and identifies your business.
Download this white paper to learn why branding is critical to your success, what branding mistakes to avoid, how to identify with your target audience, what the parts of a brand are, and what your branding objectives should be.
Open Houses - The Case for Traditional Open Houses in a Wired World
No one knows exactly when open houses became part of the real estate scene. They've been a mainstay of the real estate industry for so long that it's proven impossible to meet a practitioner that can exclaim, "I remember back in the old days when we didn't have open houses!"
Like society in general, the real estate industry has experienced growth - and change - in leaps and bounds. Almost every facet of the real estate industry has changed dramatically in the past century. And many agents are clamoring for the demise of the open house, claiming it's a "dinosaur" from "the old days." These agents feel that the proliferation of online data now available to buyers makes open houses a waste of their time and energies.
Are real estate agents ready to turn their backs on what was originally the lifeblood of their community? Our open houses white paper proposes that agents should not be so quick to dismiss the power of an open house and provides concrete reasons for using this important sales tool.
Peak Performance - What It Is, Why It's Important, and How You Can Get There
"Peak performance" is a concept that cuts across socio-economic classes, across both work and leisure activities, across race, gender, and sexual orientation. We find peak performers in all walks of life, in all parts of the world. The achievement of peak performance can be seen anywhere and everywhere. But it's not seen often.
Our Peak Performance white paper sets a simple reason for this as its foundation: peak performers are not born, they are created.
Denise Lones, a peak performance expert, has guided hundreds of clients to achieve peak performance in their businesses - from real estate agents, to managing brokers, to small business owners and entrepreneurs. Discover how you too can enjoy the benefits of peak performance and download this white paper today.
Recruit Today for Increased Profitability Tomorrow
One of the biggest challenges facing brokers today is recruiting productive agents.
Our white paper, "Recruit Today for Increased Profitability Tomorrow," addresses many of the core challenges faced by brokers today, offering ideas and inspiration for successful recruiting.
Denise Lones takes the fear out of recruiting and knows how to help brokers successfully build profitable offices. During her time as a managing broker, she used her custom recruiting plan to revitalize a brokerage that was at the bottom of the market place, moving it to the #1 position in just 18 months. She specializes in working with brokers to help them build stronger, more profitable teams through recruiting and retention.