POWERFUL LISTING PRESENTATION TECHNIQUES

Most real estate agents don’t have well-prepared listing presentations. This is the most important tool to master in a world with more agents than ever competing for the business.  Agents who get the business do come prepared with knowledge of the market, a proper introduction of who they are, and an awareness of what the client wants and needs and how they can meet those needs.

Don’t wait for the client to ask the questions, show them what you have that will work for them. Give them ideas and show them who the expert is. Be visual and use visual representations to help clients to better grasp what you are saying to them. Follow an agenda and let them know how you will use pricing as the centerpiece and communication, marketing, going beyond decluttering to staging and other tools to get them the best results.

THE EXPERT FACTOR

Where do you find great researched information to send to your clients? What information do your clients crave? How do you convey this information to your clients? With the Expert Factor, you will learn how and where to research, what informational niches you can specialize in, and easy ways to show your clients, builders, etc how they can benefit from the information. The Expert Factor comes with audio CDs, forms and graphs in Excel and Publisher format, as well as a follow-along manual complete with text and graphics.