How often do you stand back and look at your business from a big picture perspective?
Probably not too often. It can be difficult when you are juggling everything and focused
on getting through the tasks and details of day to day of your job. But if you find yourself
doing the same grind year after year, then taking a moment to look at the big picture can
be exactly what you need to catapult you to the next level. This issue highlights agents that excel at this task.
In this edition of the Painted Zebra, – we look at our rock star brokers of 2019! Also Denise discusses setting goals and making solutions to start out the new year.
You may wonder how a boutique real estate branding, marketing, and coaching
firm in little Bellingham, Washington can know anything about helping real estate
agents in Los Angeles, Miami, or even Bennington, Vermont. The answer is quite
simple: get to know the agent, get to know their market, get to understand their
client base, and from there prescribe and created a customized winning strategy
based on their individual business needs, values, authentic self, and talents.
Looking for blog topic inspiration? We've been saving up ideas for what to blog about and will share them with you right here. So take a look and get beyond that writer's block!
In this edition of the Painted Zebra, we are focused on the importance of visual impact – that which
makes an impression and conveys your point of difference. It allows potential buyers and sellers as
well as current and past clients an easy way to distinguish you from a sea of other real estate agents.
We have showcased agents who have found their unique voice and have created a brand that reflects
it. We also put a spotlight on the importance of strong visual open house tools to show you how to
make your open houses memorable and impressive.
Our flagship issue contains tips for listing presentations, rock star agent highlights from the Real Estate Success Summit, experience books, and show-and-tell of incredible branded marketing pieces being used by agents in the field.
From data and tables to content, this paper will provide you with great ideas!
Image file types you may encounter during the branding process and their use.
This white paper is chock-full of good ideas to send to the clients in your pipeline!
Task Management Guide - The Hour of Power
A complete system for keeping your business computer files orderly.
How you can keep your data safe with an online backup service.
When you're ready to take a vacation, business will have to continue without you. It's not a vacation if you have to be on the phone, messing with papers and thinking about work the whole time. You need to get away and you need a strategy for fairly compensating an agent who looks after your business while you're gone.
Suggested sources for research include The Census Bureau, National Association of Realtors®, Bureau of Labor Statistics, Epodunk, and more.
Getting an updated professional photo can be a necessary part of getting a brand developed. If you have a photo you already use, you should ask yourself some questions. Is this an accurate representation of how I currently come across to clients? Do I look like this? Do I look friendly and approachable? What first impression would someone have of me when looking at this photo? If getting a new photo has just risen to the top of your "to do" list, download this white paper.
First, use the questionnaire to answer the questions and get a score per category. Then, print out the Wheel in color (both pages). Cut the wheel down by category until it represents your score per category. Then glue the color wheel onto the gray placement wheel. We suggest putting it up somewhere where it can serve as a visual reminder of what is important to you.
Rules allow you to have a road map to follow which is critical for all agents today. The following rules are ones that cause agents the most challenges with all other areas of their business if they do not follow them. List the rules you currently have in your business and then list the rules you want to implement.
Are your prospects impressed when they search for you online?