This is the fourth article in my series on powerful listing presentations, where we'll be covering pricing, communication, technology, marketing, and home presentation and photography.
This week I want to discuss powerful technology tools and the importance of these tools in your listing presentation.
Regardless of whether technology is important to you in your personal life, you must step up to the technology plate when it comes to your business. In today's world, providing the widest possible array of online marketing tools is critically important to your success as a listing agent.
Here's why: Sellers are hiring you to expose their home to the largest potential group of buyers available. Online marketing is a very important part of this process.Gone are the days when can you simply rely on flyers, yard signs, newspaper and magazine ads, the MLS, and other agents. I'm not saying to stop using these traditional methods, just trying to make sure that you're integrating technology into the mix.
Yes, there are buyers who likely only look for houses through print media, or only with their agent. And there are also buyers who rarely look at houses online, and would rather spend their weekends attending open houses. However, many buyers today are completely plugged into online real estate search sites, as well as Facebook, Twitter and other social media outlets. It’s part of your job as an agent to understand the value of technology, embrace it as part of your overall business plan, and apply it to get results.
And your listing presentation is the perfect place to show that you “get” technology. According to the National Association of REALTORS® 2010 Profile of Buyers & Sellers, more than 90% of sellers today expect enhanced online marketing.The message is clear — online marketing is extremely important to sellers!
While there are lots of technology tools to choose from, and even more opportunities for online marketing, the way you present your technology plan to sellers is immensely important to meeting their needs and expectations. If you can show your expertise in this area, you’ll immediately increase the likelihood of walking out with a signed listing agreement.
So just how do you articulate your value to today’s tech-savvy seller? You create visual tools! Remember those? They are the ‘props’ I’ve been talking about in my recent Zebra Reports. Use your props to show sellers how you will expertly market their home online.
Below is my list of the technology “musts” for today’s successful agent.