Buyer Guidance

Your buyers need your help! Learn how to zero-in on what they need to move forward and how to advise your buyer in any housing market, whether they are first-time, a remodeler, new construction, or an investor.

Working with Buyers, Part 2: The Initial Buyer Meeting

Part two of our four part series on working with buyers. Don't miss this video which focuses on articulating your value to buyers, the buying process, as well as discussions about financing and marketing conditions. Learn to position yourself as more than an opener of lock-boxes.

Future Value Calculator

Get the picture of how your assets will stack up 5, 10, 20, even 30 years from now! With the Future Value Calculator, see how your mortgage balance, assets, (even assets that you are adding to each month) changes over time and how some planning now can result in big payoffs later.

NOTE: This worksheet is for illustrative purposes only and should not be used to predict future earnings or advise the user that such earnings are imminent. This tool is not meant to replace a financial planner. Mortgage amortization is for estimation purposes only and may not be reflective of user's actual mortgage or payback. The Lones Group is not responsible for decisions or assumptions made based on this document.

How to Create a Buyer Package

When I ask Real Estate agents to show me what services they offer for buyers they usually look at me with a blank stare. They then usually say that they don't have a specific written plan or package for buyers. If this is you then you MUST get this CD. Today's buyers want to know what you do that is different from everyone else. You need to know how to showcase your services and how to show on paper exactly what you have to offer. Buyers packages make you look professional and save you time from running around scrambling to gather materials every time you need to send out some information to new buyers.

Art of the Close

There's no word in real estate that is more misunderstood than the word closing. It conjures up images of a toothy salesman in a checkered sport coat hawking used cars. It reminds us of all of those times we were asked, "So, are you ready to buy today?"

Know Your Product (Most Agents Don't!)

I had a meeting last week with David Maider, a broker with Windermere Real Estate. Dave was in my coaching program for brokers last year, and he has always had great ideas and strong opinions about how to succeed in the real estate business. As a result, he’s cultivated a strong and successful group of agents in his office.

Pledge of Service

Some agents use an MLS-generated Buyer Agency Agreement. You may want to consider instead the use of a "Pledge of Service" to build loyalty with your buyer clients.

Win More Clients With Great Buyer Presentations

You've probably at least heard about the power of listing presentations - hopefully you are doing them for your potential sellers too! But have you ever thought about doing a buyer presentation? Set yourself up to be the expert and create a foundation of expectations from the start. Here are the five things that you should include in your buyer presentation and why you should add this tool to your business arsenal.

Working with Buyers, Part 4: Difficult Buyers

We get asked this question almost every month: What do I do when a buyer calls and says, "I need to go look at this house, I think I love it and you need to take me out right now!" What do you do?

The Four Different Buyer Personality Types And How To Handle Each Of Them

If you've been in the real estate business for any period of time, you've probably noticed that everybody is different. You naturally connect with some clients while others just can't seem to communicate with you. Why is that? Learn to listen for clues to your client's personality and how to talk to them in a way they'll respond to.

Compare & Contrast, A Property Overview for Buyers

This handy tools allows your buyers to easily compare and contrast multiple properties when you are showing. Make it easy for your clients to evaluate homes when showing multiple properties in one session with our "Compare and Contrast" document.

Working with Buyers, Part 1: The Fear Factor

Denise leads you through the first of a four part series on buyers. In this video we talk about how to help buyers with their fears of the market and to get them off the fence. Whatever those fears, you need to be the expert to help them overcome those fears.

Appreciation Worksheet

This is the most accurate way to calculate appreciation in an area but finding individual appreciation rates can be a pain! However, take some of the pain of calculation out of the equation with this worksheet. One thing to note - if you are figuring appreciation over a period of time, try to look at solds that have sold recently to get the most accurate recent number.

Multiple Offer Checklist

When faced with a multiple offer, time is of the essence. Make sure you have your ducks in a row with the multiple offer checklist!

Client Psychology: How to Better Understand Your Home Buyer's Mind

Do you understand the psychology of your clients or is it still all about you? Many agents have a hard time accepting that it's always about the client and that people want what they want. It's important to understand this human nature and to work with it instead of against it. Here's how.

Working with Buyers, Part 3: Ongoing Communication

In this third of four parts in our "Working with Buyers" series we'll be talking about ongoing communication with buyers. Join us as we offer suggestions for effectively communicating with buyers during the transaction. We'll include tips on the data you can share that positions you as an expert to your buyer clients.

Personalities: An Overview

Not only is knowing your personality type important for determining the strengths and challenges you face when it comes to adjusting your business plan, it is also important for considering how you communicate with others. Familiarize yourself with this handy overview of the different personality-types and how it affects sales behavior, priorities, expectations, reactions to stress, how they treat money and much, much more.

What Buyers Want

Today's home buyers have high expectations of their real estate agent. Do you make the grade? See at a glance what buyers are most concerned about as they begin hunting for a home. Learn what they want from their agent and the results they want from their home search.

Power of Packages 2: The Buyer Package

Denise introduces the power of using packages in your real estate business. Are you one of the 10% of agents who are using packages? Learn why you should be using packages with this presentation on the Buyers Package.