Business Organization

Get your real estate business on a solid foundation with systems and techniques for time management. Learn how to set and achieve business goals and separate your business from the pack of look-a-likes.

Listing Walk-Through Checklist

It's time to do your first walk-through of a new listing - do you know what you are looking for? Make sure you get all the details right the first time and use our Listing Walk-Through Checklist! You'll have all the details you need, ready and at your fingertips when you start marketing the property.

Branding Ideas for Small Businesses and Entrepreneurs

Brand identity has become such an important part of marketing that it is virtually impossible to identify even a single successful company that has not invested heavily in their brand. Unfortunately, few small businesses - and even fewer entrepreneurs or sales people associated with larger organizations - think about the importance of creating a brand.

Simply put, a brand is a visual representation of who you are, what you offer, and what experience the client will have when using your products or services. Brands function as "memory markers," allowing potential customers to quickly tap into an emotional, logical, and cultural experience associated with a brand. A brand is not just a logo, but logos, slogans, color palettes and materials that together create a visual representation that foretells the customer experience and identifies your business.

Download this white paper to learn why branding is critical to your success, what branding mistakes to avoid, how to identify with your target audience, what the parts of a brand are, and what your branding objectives should be.

Client Appreciation Event Checklist

Remember your save the date cards and check in with your vendor! What else? Oh! Don't forget the thank you notes! We cover all of this and more in this easy-to-follow checklist for client appreciation events.

Open House Checklist

In order to make a strong impression at an open house, you need to slow potential buyers down - way down - so they have time to build a relationship with you. While having everything done on this checklist may be a lofty ambition, you will reap the rewards later.

Agent Car Kit Checklist

You wouldn't believe how impressed potential buyers and sellers will be by how prepared you are when you implement this car kit!

Peak Performance - What It Is, Why It's Important, and How You Can Get There

"Peak performance" is a concept that cuts across socio-economic classes, across both work and leisure activities, across race, gender, and sexual orientation. We find peak performers in all walks of life, in all parts of the world. The achievement of peak performance can be seen anywhere and everywhere. But it's not seen often.

Our Peak Performance white paper sets a simple reason for this as its foundation: peak performers are not born, they are created.

Denise Lones, a peak performance expert, has guided hundreds of clients to achieve peak performance in their businesses - from real estate agents, to managing brokers, to small business owners and entrepreneurs. Discover how you too can enjoy the benefits of peak performance and download this white paper today.

Daily Task Management Sheet

With space for appointments, contacts, tasks and notes, this printable worksheet can provide your day with much needed structure so that you can achieve your goals.

Client Intake Form

If you file by paper, then use this handy form for your client intake to make sure that you cover all your bases when you add a new potential client to your database.

Systems to Organize Your Business Paperwork

Tips for an easy to use and maintain file management system.

What do All Thriving Agents Have in Common?

You know them. You talk to them. You work with them. They are those dynamic real estate agents who do well no matter what. The market can crash - but for them, that's okay. They do well anyway. They have that "special something." They never become overwhelmed by anything - not by the market, not by their clients, and not by the day-to-day real estate grind.

Becoming a Market Expert: The 20 Things You Need to Know

If you want to be viewed as a market expert, you must completely understand your local market. Most of this information is easily accessible from your MLS. Every agent must be able to analyze for their marketplace.

Task Schedule

Once you have completed this document, the tasks can go directly into your Dinosaur book or however you manage your tasks. Remember, if these do not represent "now" business, they can be done during your hour of power!

How Much Should I Spend On My Marketing?

This is perhaps the most important question a real estate agent - or any business owner, for that matter - could possibly ask. Its significance stems from the fact that your marketing is the engine that drives your business. Without a power source to propel it onwards, your business will stall out and eventually stop completely.

What Have You Done Wrong Lately

Have you recently looked long and hard at your business? A daily examination of our businesses - both the good and the bad - is an opportunity to take action and improve.  If we’re always on top of exactly what’s happening, there will be no surprises and we will be better able to deal with the losses and life's speed-bumps when they happen.

Accountability Why You Need It And Why It Works

Discover the power of accountability and the impact that it has on peoples' lives.

Big Vision Big Results Goal Setter

If you are having trouble articulating your goals or determining how you should structure your business, this document may be just what you need to determine what you need to do daily, weekly, monthly, or annually in your business for lead generation, follow-up, or quality of life.

Losing Your Mojo and How to Get it Back

It's an up and down market - and when it's down it can really drain your business-will, your mojo, your motivation. If you have lost your confidence and become fearful about your business, then listen to this conference call which was hosted by Denise. She will offer you advice on how to reinvent your attitude and energize your business.

Real Estate Marketing Blunders And How To Avoid Them

Being a real estate trainer, I am in a unique position. I get to peer into a variety of real estate businesses, see how they do things, and compare. It's quite fun. Of everything a real estate agent does, marketing is the most varied. I have seen some great marketing - and I've seen some really bad marketing. You wouldn't believe some of it. Really.