Simply put, branding your real estate business is essential. Branding sets you apart from other real estate agents and
establishes you as a serious business entity. Branding is your memory footprint in your prospects' minds. It
is a visual story of what a business experience with you is like. Branding is the foundation of all of the
marketing you will ever do, building upon itself, accelerating your business, creating an image worthy of your
Whether you are a new real estate agent or a field tested veteran of twenty years, adding branding to your business
image has a lasting and positive effect for the lifetime of your business. Branding packages start at only $199 per month,
and there is a perfect package to fit your needs.
All branding packages come with credits that you can put towards applying your brand to different kinds of
business tools. Each business tool is a custom and completely editable template which you can change and use
over and over again, created in your choice of Microsoft Publisher® or Adobe® In-Design. We put the power to
update your marketing content in your hands! From letterhead to postage stamps to thank-you cards to car decals, we
have you covered.
"The first few years I was in this business my marketing materials were completely random and not easily recognizable or consistent. I even tried working with a couple of graphic designers to at least establish a logo that I liked, and none of the ideas they came up with ever seemed to fit what I was looking for. The Lones Group took the time to really assess my personality, style, likes/dislikes, and it made all of the difference in the world. They nailed it, conceptually. Then we were able to work through the little details until I was completely satisfied.
"Now, people comment that they 'think of me,' whenever they see a vintage key or something in the Tiffany-blue color that I utilize in my branding. That's how I know the power of branding is working! I am very grateful to The Lones Group for helping me create a brand that I love, and that sets me apart from other agents."
"I have been a Realtor for 27 years. In 2013 I hired the Lones Group to refresh my marketing materials and they did a SPECTACULAR job! I took Denise's class. This is a class that COACHES you on how to become a better more efficient agent. To get straight and to the point - Denise is AWESOME!!! She helped me function better and become a better agent.
"Denise has the best instincts of anybody that I have ever met in my life. It does not matter if you have been in the business for 2 months or 20 years - Denise Lones is the best coach in the world and she will help you become better, more efficient and succeed."
"Denise and the Lones Group have definitely been instrumental in building my brand, streamlining my business systems and my life to help it run smoother for me and my clients. She is an awesome mentor to have in this industry and I couldn't recommend her more highly! I trust her, she is reliable and consistent. I would always give her 5 stars for the highest rating! Thank you Denise and The Lones Group!"
"I can't say enough about Denise Lones. She is one of the most incredible people I know. She has done so much help me get back on track with my business and branding. Her company The Lones Group is AMAZING!!!"
In working with Lones Group Staff or attending presentations by Denise Lones, I have found a high degree of professionalism and one of high ethical standards. In a Marketing Makeover, they provided me with current up to date materials that set me apart from other agents, especially in the "Branding" concept. Their intimate knowledge of the marketing necessary to be successful in Real Estate has been a tremendous help to me. The staff is very professional, courteous, well qualified and responsive to any requests.
My Dollars spent with the Lones Group has been one of the best investments I have made in my marketing efforts.
"What an awesome year driving my business to the next level working with the Lones Group. It all began with a level of energy, responsiveness and idea brainstorming that defined the path forward. This level of connection was maintained throughout the year as we worked through our business plan leveraging the Lones Group extensive toolset to produce a refined, professional business image and marketing content set that will take me forward for many years. Just, or perhaps more important, was the fantastic support provided by all members of the team which gave me the confidence and enthusiasm to 'reach for the sky'. I am grateful to the whole team but especially Denise, Shauna, Melanie and Mandy who I worked most closely with and were quite simply awesome."
I am thrilled to have had the opportunity to work with The Lones Group. Their creativity and design work exceeded my expectations and I couldn't be happier with my marketing materials.
I have been so pleased with the work and the process of my branding with the team at The Lones Group. When I started this process, I gave them some direction of what I was thinking I wanted. They did exactly what I had said, but when I saw it, it definitely was not something that I could connect with. I felt it just didn't represent me. So I knew my idea was out, I was clueless to what I wanted. How do you communicate an expression of yourself, something that you feel would be a good representation of who you are? They continued to question me and show me different designs until I saw this beautiful product that was just exactly what I was looking for. The greatest thing was that they were so patient with me! They let me go at my pace and I never felt like they were getting frustrated with me, but they truly wanted to make sure I was completely pleased with the result. Love it!!
Denise and The Lones Group have helped me build an amazing and powerful personalized marketing program to build my business with confidence. The opportunity to learn from Denise and become a client has been one of the most intelligent business decisions I have made in building my real estate career. After only two months of using my new marketing materials and implementing a few of her systems, the response I have received has exceeded my expectations. My newsletters and marketing materials are now making my phone ring every single month! My previous marking generated no responses in 12 months. I finally feel that I have the tools needed to set myself apart and take my business to the next level with confidence. Denise is one of the most dynamic, tangible, and down to earth educators in the industry. Denise, you are a great friend and truly an angel in zebra strips! I would not be in this position without you! A bold statement, but the absolute truth.
I have been wanting to write this story for several months, to let you know how meeting you has not only changed my career but changed my life.
I fell in love with my brand, "simple and elegant." I want to show the world who I am now! I really love getting ready for listing appointments, open houses and meeting buyers... to let them know who I am and that how I work is a little different, in fact it's extraordinary. I feel very polished and professional.
I recognize the big change is CONFIDENCE. Confidence in how I work, confidence in what I know and confidence in my presentations.
Branding for a team is more difficult than branding for an individual. Our branding needed to combine our different skills and personalities and show who we are as a team. The Lones Group came up with some great ideas and took the time to work with us until our branding did exactly that.
Hiring Denise Lones was the best investment that I have ever done for my real estate career! The Lones Group did an incredibly professional job designing all of my marketing materials to help me be successful in our market. Denise's real estate and marketing expertise is a definite key factor in the success of all of her clients.
How did my marketing go? It was a long process only because I haven't been the easiest client to work with do to the fact that I'm very detail oriented. Anna Lisa was so patient with me when I had to choose some pictures for my marketing and I kept changing my mind, until it felt just right. She also helped me see the best in my choices. I never felt rushed. The Lones Group really caught my personality and uniqueness and portrayed in my marketing, so it reflected the true me. I met with Denise and her staff and after several questions and a lengthy conversation she captured what I really wanted to say with my marketing. They were so imaginative and tried a few different looks until we caught on to just the right one for me. As I finished my year end expenses today I realize that this was the best money I could ever spend to get such a professional and unique look that is all my own. Considering the great team, the long hours, and the wonderful results that will be mine to use for years to come I think it was the best money I spent all year long, to achieve these kind of results are priceless. I know that every time someone receives a piece of my marketing they will instantly know that it is from me and that I stand out in a crowd instead looking like all the other real estate agents out there. I can't say thank you enough to Denise and the rest of the Lones Group for their awe-inspiring creativity.
I already had a logo that I've been using for several years but felt that I needed to refresh it a bit and to have several uniform marketing pieces. In a matter of days after signing the contract to start work, I was given a couple of great design choices. Just prior to the designs, the conference call to gather ideas and my expectations was very productive. After settling on a design direction, I was able to tweak the design to my satisfaction - the designers were fantastic to work with. Over the next few months I added more "tools" and am considering a website overhaul too! Thank you!
The Marketing Makeover is the best thing I've done for my business. Denise Lones has helped me differentiate myself by improving my professional image through quality marketing. The beautiful marketing makeover they created, enables me to implement this marketing strategy with top notch professionalism.
The design process was exciting and many steps were taken to ensure my satisfaction and of course a professional and unique look. Denise's staff is outstanding! They follow-up consistently, are always courteous and continually go the extra mile.
I wanted to thank you for your help with my branding project. I appreciated your time and willingness to work with me and try some variations. I am someone who needs to try several fonts, colors, photo layouts, etc. in order to make a decision as you could see. You were very professional and patient with my requests and I am grateful! Thanks again. I look forward to seeing my brand come to life with new tools for my business. I look forward to working on my web presence.
Thanks to the Lones Group design team. They do an amazing job figuring out the style that is right for their clients. They personally worked with me to create just the right "look" to match my personality, business style and put me ahead of the competition! Off to another great year :-)
I just used my new marketing materials on a listing in my favorite area in Bothell. It looks amazing my seller called to say they were so excited the marketing is striking and so unique it stands out! Now I have another one coming up in the same community! My printer so loved the postcards that were sent out!
I would just really like to stress how easy it was to work with the Lones Group. Melanie and Shauna are so dang exceptional!!! Shauna is truly aaaaaaamazing! That woman just gets it! I love love love loooooove my new refresh! It really needed to be reworked and I am so very proud of the way to looks!! It is very clean looking, very professional and so so so perfect! Melanie just nailed the colors!
What I love most, is when I get compliments on my branding! That is the best endorsement EVER! Thank You so much!
I just want to share something with you all because you are the reason for these compliments. I have a new listing as of last Friday and one of the brokers who visited my listing called me to talk about my branding, flyers, special features notes on the wall, business card - the marketing all together. He told me that it was spectacular, very professional, classy and that it says a lot about me. He added, "you are a star!" Needless to say, I was speechless over the phone, didn't know what to say - never happened before. He hasn't even seen my website yet. In any case - I want to thank you all because without you guys, this wouldn't have happened. I feel blessed to have you in my corner for all my new marketing materials - and trust me, I will use it all!!!
My brokerage sends out a survey to clients after their transaction closes. There is a place for comments/testimonials. My office received a survey back today from a client with the following comment, "I ran into one of the neighbors who said her marketing was better than any others they'd seen!" I'm pretty sure I know which neighbors they are. They loved my neighborhood board at the open house and the listing letter series. They then called me after the house sold with a question and in the conversation they told me they liked my marketing. Thanks Lones Group! I really appreciate all of you and everything you've done to help me with my business.