What it is... and why you need it!
Simply put, a company's brand expresses the emotional, or psychological, relationship you have with your clients.
It's not something concrete - it's the experience that a client can expect when they interact with you.
Logos, "name treatments", or other visual images are not brands ... but they are representations of brands.
Think of them as a shortcut to your brand that allows clients to immediately tap in to the positive feelings they'll
experience when they work with you. Brands allow you to accelerate the cycle of business with potential clients. Your
brand allows you to quickly build trust with clients - and you'll find that clients will gravitate to you based on the
core values and emotional impact that resonates from your brand.
It all began with a cow...
Way back when, livestock was marked with the "brand" of its owner. This had two results:
- It helped to prove ownership in a dispute,
- It created a visual "memory marker" for anyone who saw the brand, linking the livestock with its physical owner.
Over time, this memory marker created a link between the livestock and the feelings that people had toward the owner.
Because the brand was always used in additional ways (on the ranch's gate, on horse blankets used by ranch staff, etc.),
an identity was being built. Soon, a quick glance at a brand could conjure up feelings of the owner - perhaps the kindly
old guffer with a heart of gold... or the evil rancher who worked his cowboys to the bone.
Branding can be just that powerful today.
A brand is a blueprint of your customer experience. It will season conversations about you and your company, and
it must be an authentic representation of who you are. Your brand can instantly communicate what you stand for, the value
your offer, and how you are different from your competition.
It follows that your brand should be the foundation of all your marketing. Develop a brand, use that brand consistently
in your marketing, and you'll create an identity that resonates with clients.
When we consult with clients on branding, we create the visual representation of your brand - the logo, name treatment
and other elements that make up the visual representation of a company's brand. We call this image identity - and
it's something our company is well known for. Nationally recognized as branding and marketing strategists, we help match
your core values and client experiences with a visual memory marker, helping to strengthen your authentic brand.
But unlike most design companies, we don't create your brand, then call it a day.
We also integrate your brand into the development of marketing tools! With almost 100 tools available, we're
sure to have what you need. If not, just let us know. Our creative team can develop just about anything you can dream
Branding is for you if you need to:
- Differentiate yourself in your market place.
- Take your competition out of the equation.
- Gain focus on your core values.
- Shorten the time it takes to build trust with clients.
- Leverage your opportunities.
- Start marketing yourself, not just the company you work with.
We offer choices
Everyone's vision of their brand is different, and everyone's ability to invest in their brand will differ. We offer
two choices for your branding project - fully custom work, or your selection of an existing brand.
Create a custom design -- one that communicates your authentic brand to past, present, and potential clients.
Select from our portfolio of existing designs for your new brand, for a lower-cost option.
Build Your Package
Develop your custom selection of business-building tools to work with your chosen design package.