Develop A Blog Business Plan
What exactly is a blog? The first week is all about the basics:

• Anatomy of a Wordpress Blog
• Discussion of Blog platforms
• How Blogging fits into overall Web strategy

Find Blog Focus and Your Own Niche
There are tens of thousands of Blogs. What makes some Blogs special and stand apart from the rest?

• Different flavors of Blogs
• Find your voice

Creating the Blog
By week three you will be Blogging! You will have exercises to sharpen your skills between classes.

• Writing and Design
• Adding a Domain Name
• Working with Blog Templates

Promote Your Blog Organically
On supermarket shelves, “organic” products have premium price tags. On the World Wide Web, “organic” means FREE. Learn how to seduce the search engine spiders and drive more traffic to your Blog.

•  SEO (keywords, backlinks, pinging)
•  Generational marketing
•  Directories and Communities
•  Share your RSS feeds (learn what RSS is and how to use it!)

Track Visitors
Do you know that visitors to your Blog leave footprints?
… and you can learn to measure those footprints and profile your cyber guests?
… and THEN convert them to solid leads?

•  Site statistics
•  Lead generation and lead capture tools
• Collect e-mail subscriptions

Adding Podcasts and Video to Your Blog
By now you will be ready to add multimedia to your blog! Don’t be nervous, we have lots of resources for you, including lots of FREE resources.. 

•  Podcasting
•  Internet Radio
•  Slide Shows
•  Video Vlogging

Building Community with your Blog
Identify the influencers in your community. Learn how to seed discussion. We will cover the do’s and don’t’s of community management in your blog and beyond

• BuddyPress – WordPress junkies call this “Facebook in a box” on your blog.
• Create a Membership Site 
• Facebook Integration
•  Twitter
•  LinkedIn
•  Real Estate Industry 3rd Party Sites

SPECIAL BREAKOUT SESSION:  Widgets and Cyber Gadgets
You will build your own community after you install some simple enhancements. You will WOW your local market and be a STAR!

• To automate or not to automate? … that is the question and blog posting and social media.

Monetizing Your Blog
What are the possibilities for earning income from your Blog? There are SEVERAL that you will learn about. If you do this right you will EARN money from your Blog, and it will appear as INCOME and not an EXPENSE at the end of the year!

RealtySocialQ

This social media assessment tool is the first of its kind anywhere and No Blogger Left Behind registrants are the first in the industry to use it. Benchmark your blogging score on Day 1 and take the test again when you are finished to see how much progress you have made. Learn where you stand with technology, networking, blogging, and risk exposure.

Social Media Business Plan

What are your social media and blogging goals in the next months? Review your social media plan with yearly goals, monthly plans, and a weekly plan of action.

CLUB ZEBRA PRO 60-DAY MEMBERSHIP

Club Zebra is The Lones Group's online training resource for the real estate industry! Club Zebra is chock-full of written tips, videos, audio, downloadable tools, as well as online tools to help you focus on building your business. The Club Zebra Vault contains materials geared to help you WHEN you need it. Need help with a listing presentation? Check out our Presenting section! Need to see videos on overcoming conflict with a client or another agent? Check out our Negotiating section! We have sections for Lead Generation, Follow Up, Research, and fourteen others.

Take advantage of premium tools and services as a guest of The Lones Group for 60 days when you register for No Blogger Left Behind.

CopyWriting 101

The bonus in Week 3 – Creating the Blog includes a comprehensive primer about writing for real estate. Learn creative writing techniques to attract your ideal clients in blog posts, e-mail drip campaigns, and advertising copy.

Create a Membership Site Video Tutorial Series

This premium video series will let you create

• Preferred client area on your website
• Real estate brokerage private intranet
• Paid content site

A decent web-based programmer can cost anywhere from $65.00 to $500.00 an hour, depending on their individual skills and ego. Many of them have a two- or three-hour minimum. Getting someone to setup this exact membership site for you can easily cost anywhere from $130.00 to $1,500.00.

You’re about to have access to several videos showing you exactly how to do it for a fraction-of-a-fraction of that amount!

Here’s what you’re going to find inside the package:

• Step-by-step instructions that will have your membership site up and going in a day.
• The crucial settings your need to ENSURE are correctly established to keep your membership-only materials safe from the prying eyes of non-members.
• A super-easy way to maximize your membership profit by offering up to four different paid levels plus an optional free level.

Create Your Own Theme Video Tutorials

This is another spectacular Week Three bonus with a personal introduction by Mary Pope-Handy, an award winning real estate blogger. Learn how Mary uses an easy program to build her own themes for some of her most popular blogs: Valley of Hearts Delight blog, Haunted Real Estate, and a special micro niche blog, Bellwood of Los Gatos.

This comprehensive, five-part video series takes you step by step through the creation process, from start to finish.

50+ WORDPRESS VIDEO TUTORIALS

This is the most complete selection of WordPress tutorials you will find anywhere! And we’re not stopping at 50! We’re adding new tutorials all the time. No Blogger Left Behind registrants receive updates about new content added to their personal vaults.